ModSquad · 2 days ago
Manager GTM Systems and Operations
United States
Full-time
Remote
Mid, Senior Level
5+ years expModSquad is a global leader in digital engagement services, trusted by top brands to provide community support, content moderation, and customer experience solutions. They are seeking a GTM Systems and Operations Manager to scale and optimize their go-to-market engine, leveraging data and optimizing systems to drive growth and impact.
ConsultingCustomer ServiceDigital MediaInternetOutsourcingSecuritySocial MediaSocial Media ManagementSoftware
Responsibilities
Collaborate closely with our Technology team to help architect the GTM tech stack (Salesforce, HubSpot, ZoomInfo, GA4, attribution platforms, DSPs, AI-driven content tools, etc.) and ensure the tools are integrated with one another, and aligned to our go-to-market strategy
Build and maintain robust attribution, funnel efficiency, and ABM reporting across GA4, HubSpot, Salesforce, and ZoomInfo to provide a clear view of pipeline, ROI, account engagement, TAL coverage, and penetration
Lead data model design, and partner with our technology team on systems integration, and process optimization across the full funnel (acquisition, retention, expansion, reactivation)
Operationalize ABM strategies—including account targeting, orchestration, and measurement—using tools like LinkedIn, ZoomInfo DSP, and HubSpot Journeys
Partner with RevOps, Sales, and Marketing leadership to align GTM motions around the BowTie model and Winning by Design frameworks
Spearhead the adoption of AI-driven GTM tools to contribute to the design and collaborative implementation of AI within our GTM TechStack across the entire Bowtie model, focusing on AI-powered intelligence, and personalization automation across all channels, leveraging AI for increased speed and scalability
Champion a test-and-learn culture, using data to challenge assumptions and improve effectiveness across demand gen, ABM, and lifecycle marketing
Qualification
Required
5+ years in Marketing Operations, Revenue Operations, or Growth Ops roles, with experience owning GTM systems and processes end-to-end
Deep knowledge of marketing technology stacks (HubSpot, Salesforce, GA4, ZoomInfo, LinkedIn, Google Ads, attribution platforms)
Hands-on experience with attribution reporting, funnel analytics, and campaign ROI tracking
Familiarity with generative AI (e.g., Jasper.ai), SEO/GEO, and how to operationalize content workflows with AI tools
Skilled in full-funnel strategy (acquisition, retention, expansion, reactivation) and Account-Based Sales & Marketing
Strong understanding of the BowTie model, and recurring revenue architecture across the entire journey to acquire, retain and grow
Proven ability to design and implement data models, system architecture, and reporting frameworks that scale
Executive presence: able to partner with and challenge senior leadership (CRO/VP Marketing) with confidence and credibility
Excellent communicator, collaborator, and problem solver in a fast-paced, remote-first environment
High EQ and a sense of humor are required
Benefits
Be part of a global, remote-first culture that values flexibility and innovation
Build and shape the GTM engine of a fast-growing leader in digital engagement
Work at the intersection of data, marketing, and AI innovation
Growth opportunities in a company investing heavily in data and analytics capabilities
Competitive compensation and benefits
Company
ModSquad
ModSquad is a digital engagement company that offers moderation, customer support, community management and social media services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Amy Pritchard
CEO
David Wohlwend
Senior Vice President of Finance and Accounting
Company data provided by crunchbase