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Digitas North America · 8 hours ago

Analyst, Media Technology

New York, NY

Full-time

Onsite

Entry Level

$49K/yr - $72K/yr

1+ years exp

Digitas North America is a leading Networked Experience Agency focused on creating magnetic brand experiences. The Analyst in Media Technology will support digital advertising campaigns by ensuring timely and accurate completion of campaign deliverables, quality assurance, and results reporting.

Marketing & Advertising

Responsibilities

You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns

Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site

Uploading creative elements and mapping according to traffic instructions into an Ad Server

Generating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended plan

Confirming quality of all campaign elements - you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly

Maintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery

Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions

Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)

Keeping a pulse on industry news & innovations - you’ll attend and participate in presentations from vendors

Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Qualification

Microsoft ExcelGoogle Campaign ManagerDigital marketingGenerative AI toolsAttention to detailCommunication skillsTime management

Required

Four years of college education and/or one to two years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)

Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day

Effective time-management, impeccable attention to detail and a compulsive ability to stay organized

Amazing communication skills - you're straightforward, you're candid and, above all, you're thoughtful and kind

Proficiency in managing numbers - if you can whip through an Excel document, you've got an ace in your pocket

A love of media - and the motivation to learn everything you can and get better at everything you do

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation