Trajan Wealth LLC · 1 month ago
Sr. Media Buyer - $125K base plus monthly bonus
18700 N Hayden Rd ste 470, Scottsdale, AZ 85255, USA
Full-time
Onsite
Mid, Senior Level
$125K/yr - $125K/yr
6+ years expTrajan Wealth LLC is one of the fastest growing RIA firms in the country, focusing on broadcast media as a key growth strategy. The Senior Media Buyer / Planner will be responsible for planning, negotiating, buying, and optimizing TV and radio campaigns to enhance lead generation and brand presence across various markets.
Asset ManagementFinancial ServicesLife InsuranceRetirement
Responsibilities
Develop comprehensive TV and radio media plans, balancing program-length paid programming and short-form advertising to meet lead volume, CPL, CPA, and AUM goals
Evaluate markets, stations, dayparts, formats, and programs to align placements with target demographics and performance objectives
Recommend national, regional, and local buying strategies supported by historical data, market performance, and growth priorities
Partner with Marketing and Creative teams in-office to align media strategy with messaging, offers, and campaign objectives
Negotiate and execute multi-market TV and radio buys, including fixed placements, ROS schedules, and performance-driven inventory
Source, manage, and optimize program-length paid programming such as half-hour television programs and radio shows
Build strong working relationships with station groups, networks, syndicators, and media vendors
Manage contracts, insertion orders, makegoods, and buying documentation with precision
Monitor campaign performance at the station, program, daypart, and creative level; make proactive adjustments
Work with Analytics and CRM teams to connect broadcast performance to calls, appointments, and client outcomes
Produce weekly, monthly, and post-buy performance reports with clear insights
Test and scale new stations, programs, and markets using disciplined benchmarks
Collaborate closely with the Creative Director on budgets, pacing, and growth initiatives
Coordinate with Creative, Marketing, Advisors, and Compliance teams to ensure accurate and compliant advertising
Oversee trafficking, scheduling, creative delivery, and documentation for all TV and radio placements
Qualification
Required
A minimum of 6-8 years of experience in media planning, buying, and strategy, with a proven track record of successful national campaigns across multiple channels
Strong expertise in integrated marketing, including TV, radio, digital, social media, mobile, and print
Exceptional multitasking skills, with the ability to manage multiple projects and team members in a fast-paced environment
Outstanding organizational skills and self-motivation, with strong attention to detail
Ability to analyze data to inform media decisions and optimize campaigns for maximum impact
Experience leading and mentoring direct reports, with excellent interpersonal skills
Strong negotiation skills for managing vendor relationships and securing advantageous terms
Familiarity with business objectives and the ability to align media strategies to meet those goals effectively
Comfortable working with senior leadership and presenting strategies and outcomes
Preferred
Bachelor's degree in marketing, business, or a related field
Experience in media-related roles within the financial services industry
Familiarity with Creatio, Salesforce, Pardot, or similar CRM platforms
Proficiency in project management tools and processes
Benefits
401k with matching component up 13%
United Healthcare PPO Medical employee coverage paid by Company
Delta Dental PPO
United Healthcare Vision
Short Term
Long Term
Life Insurance and many more voluntary options available
Generous holidays and PTO
Future career growth
Company
Trajan Wealth LLC
Trajan Wealth helps our clients prepare for retirement with custom wealth management solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeff Junior
CEO and Independent Financial Advisor
Shane McGreevy
Chief Operating Officer
Recent News
2025-01-31
2024-12-19
2024-11-20
Company data provided by crunchbase