LanceSoft, Inc. ยท 1 month ago
Social Media Coordinator & Content Specialist (Contractor)
LanceSoft, Inc. is seeking an organized, creative, and proactive Social Media Coordinator & Content Specialist to execute daily social media operations and produce high-quality content. This role involves content creation, copywriting, and performance tracking to enhance community growth and support marketing goals.
Information Technology
Responsibilities
Content Creation: Produce a consistent stream of original social media content (short-form video, static graphics, stories, carousels)
Copywriting: Write, edit, and proofread social media copy for daily posts, paid campaigns, and boosted content, ensuring a consistent, on-brand voice and tone tailored to each platform (e.g., professional for LinkedIn, engaging for Instagram)
Content Publishing: Use social media management tool (Sprinklr) to schedule and publish approved content across active platforms
Performance Tracking & Reporting: Assist the Social Media Manager in compiling regular performance reports, gathering key data on content performance, and offering initial data-driven recommendations for optimization
Trend Analysis: Proactively research and present new content ideas, platform updates, and emerging trends to integrate into the content strategy
Qualification
Required
2+ years of experience in a social media, marketing, or content creation role
Proven ability to write clear, compelling, and error-free copy for different social media platforms and formats
Demonstrable skills in graphic design and/or video editing for social media
Strong organizational skills, attention to detail, and the ability to manage a high volume of tasks and deadlines independently
Familiarity and working experience with social media scheduling and analytics platforms
Excellent written and verbal communication skills
Preferred
Prior experience creating and managing content for a company in the healthcare, wellness, or life sciences industry
Portfolio showcasing examples of content (both visual and written copy) created for a professional brand
Experience working in a fast-paced corporate or agency environment
Basic understanding of paid social media advertising principle