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Under Armour · 3 days ago

Sr. Lead, Marketing + Activations Americas

Baltimore, MD

Full-time

Hybrid

Senior Level, Lead/Staff

$137K/yr - $172K/yr

8+ years exp

Under Armour is committed to empowering those who strive for more, and they are seeking a strategic, creative, and collaborative marketing leader as a Sr. Lead, Marketing + Activations. This role involves transforming big ideas into integrated campaigns across multiple channels, partnering with internal teams and external agencies, and driving brand impact through innovative marketing strategies.

ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods

No H1B

Responsibilities

Take creative concepts and translate them into integrated marketing strategies that span social, experiential, and traditional channels

Partner closely with internal teams (creative, media, product, digital) and external agencies to ensure campaigns are aligned and executed seamlessly

Drive social-first thinking, using emerging trends and platform insights to maximize reach, relevance, and engagement

Present strategies, creative concepts, and performance insights confidently to senior leadership and cross-functional partners, driving alignment and influencing key decisions

Develop approaches to effectively leverage our athlete roster across campaigns, events, and social storytelling to strengthen brand impact

Contribute to a culture of creativity, curiosity, and collaboration that elevates ideas and supports strong cross-functional relationships

Qualification

Brand marketingIntegrated marketingSocial media strategyMulti-channel campaignsSocial platform insightsCross-functional collaborationStorytelling skillsStrategic thinkingOrganizational skillsCreativity

Required

Bachelor's degree with typically 10 years of relevant experience OR Master's degree with typically 8 years of relevant experience OR Typically 14 years of relevant experience without degree

3–5+ years of experience in brand marketing, integrated marketing, social media strategy, or related fields

Proven ability to develop and execute multi-channel marketing campaigns across social, experiential, and traditional platforms

Strong cross-functional collaboration skills, with experience working closely with creative, media, product, digital, and agency partners

Deep understanding of social platforms, emerging trends, content best practices, and audience behavior

Ability to present and influence at multiple levels of the organization, including senior leadership—clear communicator with strong storytelling skills

Strong strategic thinking paired with the ability to manage details, timelines, and deliverables

Demonstrated creativity and a passion for staying connected to culture, trends, and consumer insights that shape modern marketing

Ability to thrive in a fast-paced, cross-functional environment with multiple projects and shifting priorities

Strong organizational skills and the ability to translate ideas into actionable plans

Preferred

Experience working with athletes, creators, or talent is a plus; ability to integrate them into campaigns in an authentic and brand-right way

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA-eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being