Macy's · 2 weeks ago
Director, Marketing Strategy - Beauty
New York, NY
Full-time
Onsite
Director/Executive
$132K/yr - $221K/yr
10+ years expMacy's is a storied retailer that has been a part of American culture for over 160 years. The Director, Marketing Strategy, Beauty, will lead a team to create and execute comprehensive marketing strategies that build connections with consumers and drive business growth.
Consumer GoodsFashionRetail
Responsibilities
Develop and execute Marketing Plans across key timeframes, categories and event types that align with seasonal sales goals, product priorities and brand objectives
Cultivate strong relationships with merchants and lead seasonal planning, to align on prioritization of product priorities and launches; cadence priorities to inform event architecture, campaigns and customer messaging ensuring brand stories resonate with consumers and drive business growth
Craft innovative marketing activations (events, pop-ups, etc.) to create buzz and engage your target audience on an emotional level
Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging
Balance limitless creativity with data analysis to inform all marketing decisions, ensuring brand consistency and effectiveness
Continuously evolve the customer’s journey, ensuring the right message reaches the right audience at the right time through the right channels
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Qualification
Required
Bachelor's degree or equivalent work experience in a related field
10+ years of experience in developing and executing marketing plans
At least 5 years of experience in the Home category
Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them
Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth
Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively
Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing
Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences
Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively
Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times
Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging
Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market
Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel
Occasionally required to move about the workplace and reach with hands and arms
Requires close vision
Able to work a flexible schedule based on department and company needs
Benefits
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications + Public Affairs
Michael Krans
VP, Retail Media
Recent News
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