Skyrocket Studios Global · 1 month ago
Lead Digital Marketing Analyst (Socials)
United States
Full-time
Remote
Lead/StaffSkyrocket Studios Global is a dynamic company seeking a Lead Digital Marketing Analyst specializing in social media. The role involves crafting and executing comprehensive social media strategies, leading a team, and providing insights through data analysis to enhance client marketing efforts.
Marketing & Advertising
Responsibilities
Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies
Craft and execute full-funnel social media marketing strategies tailored to clients' objectives
Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization
Conduct AB testing and optimize social media ad campaigns to enhance performance
Collaborate with cross-functional teams to align campaign strategies and execution
Utilize analytics tools to interpret data and provide actionable insights for improved decision-making
Manage and present comprehensive reports using analytics platforms like Google Data Studio
Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients’ strategy
Conduct market research specifically related to social media trends and audience behavior
Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing
Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management
Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed
Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement
Identify and implement process improvements to enhance team efficiency and effectiveness
Escalate team concerns to higher management and provide viable solutions in times of conflict
Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements
Represent the Social Media team to external parties such as clients and agency partners
Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies
Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients
Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness
Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise
Present ideas effectively, ensuring clear communication and understanding among stakeholders
Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries
Keep abreast of digital marketing techniques and trends to inform strategy and decision-making
Share industry knowledge openly and regularly with the team to foster continuous learning and improvement
Qualification
Required
Strong interpersonal and public relations skills, essential for effective client communication and collaboration
Analytical mindset with a focus on data-driven decision-making in social media marketing
Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties
Exceptional organizational skills, proficient in digital collaboration tools like Google Drive
Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution
Passionate about delivering exceptional customer experiences through social media channels
Familiarity with Google Suite products, particularly Google Sheets
Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution
Leadership experience or a willingness to lead and enable team members in social media marketing practices
Ability to work independently in a remote work setting
Company
Skyrocket Studios Global
Skyrocket Studios is a technology and data-driven regional marketing agency committed to delivering exceptional results in our continuing/relentless pursuit of excellence.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jing Suk
CEO of North America, Global Chief Data and Analytics Officer
Carlo Almendral
Chief AI Officer
Company data provided by crunchbase