Candescent · 2 weeks ago
Director Marketing, ABM / Integrated Campaigns
Greater Macon
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expCandescent is the leading cloud-based digital banking solutions provider for financial institutions, transforming digital banking with intelligent, cloud-powered solutions. The Director Marketing, ABM / Integrated Campaigns will be responsible for designing and executing account-based and integrated marketing programs to drive growth, deepen buyer engagement, and support revenue outcomes.
BankingFinancial ServicesSaaS
Responsibilities
ABM & Integrated Campaign Strategy: Own the development and execution of ABM and integrated campaign programs across one-to-one, one-to-few, and one-to-many motions
Tight Field Marketing Interlock: Translate business priorities and sales objectives from Field Marketers into scalable, outcome-driven marketing programs for target accounts and segments—aligning programs with territory plans and pipeline goals
Account & Buyer-Centric Execution: Partner on the design and evolution of Ideal Customer Profiles (ICP), segmentation, and buyer journey mapping
Campaign Orchestration: Activate integrated campaigns across digital and offline channels including paid media, website personalization, email, social, direct mail, and events, and the power user for Candescent's ABM/GTM platform
Campaign Optimization & Measurement: Use data and insights to continuously optimize targeting, channel mix, and messaging. Partner with Analytics and Marketing Operations to define KPIs, measure ROI, and communicate impact
Operational Excellence & Innovation: Improve processes related to campaign execution, reporting, and approvals. Identify automation and experimentation opportunities to increase scale and efficiency
Cross-Functional Leadership: Serve as a trusted partner across Product Marketing, Digital, Content, Field, and Customer Marketing teams
Project Management and Prioritization: Manage timelines, stakeholder expectations, and varying priorities across teams
Qualification
Required
10+ years of B2B marketing experience with deep expertise in ABM, integrated campaigns, or demand generation
Proven success executing ABM programs across one-to-one, one-to-few, and one-to-many approaches
Experience developing ICPs, segmentation strategies, and buyer journey frameworks
Strong partnership with Sales in a matrixed environment
Data-driven mindset with experience measuring pipeline impact and ROI
Hands-on experience with marketing automation, CRM, and ABM platforms
Strong project management, communication, and stakeholder management skills
Entrepreneurial mindset with comfort operating in fast-paced environments
Alignment with Candescent's mission and values
Company
Candescent
Candescent is a digital banking platform that offers online banking, account openings, and digital transaction services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Chesnut
Chief Design Officer
Gareth Gaston
Chief Product Officer
Recent News
Company data provided by crunchbase