Five Iron Golf · 2 days ago
SVP/GM, Five Iron At Home (Brand TBD) & Simulator Installations (Corporate + Franchise)
New York, NY
Full-time
Onsite
Director/Executive
$150K/yr - $175K/yrFive Iron Golf is the country's biggest indoor golf company with 40 locations across the globe, and they are launching a new standalone simulator installation and services business. The SVP/GM will be responsible for building, launching, and scaling this new business while leading the internal simulator installation engine.
Sports
Responsibilities
Enterprise Installation Leadership (Corporate + Franchise + Brand TBD)
Own the end-to-end installation function across corporate builds, franchise builds, and external installs
Build and lead the internal installation organization (org design, hiring, training, performance management)
Create and enforce installation standards: playbooks, QA/QC checklists, commissioning, and handoff protocols
Set the “Five Iron standard” for build quality, tech performance, fit & finish, and customer experience
Partner with Development, Construction, Ops, Franchise, and Technology to plan and execute openings and installs
Build scalable capacity planning (internal teams + vetted partner bench as needed)
New Business Creation & Strategy (Brand TBD)
Define the business model, pricing tiers, margins, and go-to-market strategy
Create differentiated simulator packages and add-ons aligned with the Five Iron ethos
Establish vendor strategy across hardware, software, AV/IT, turf, screens, enclosures, and accessories
Build a repeatable operating cadence: quoting, SOWs, timelines, warranty/service policies, escalation paths
Launch a scalable service model (preventative maintenance, SLAs, remote support, dispatch)
Brand Creation & Go-To-Market (Brand TBD) — You Own This
Lead the creation of a standalone brand identity within the Five Iron ecosystem (name, positioning, visual identity, tone)
Define the product and service menu the brand will be known for (packages, finishes, “Five Iron vibe” standards)
Oversee a customer-facing website, quoting/lead intake flow, and customer comms journey
Develop marketing collateral: pitch decks, spec sheets, renders, case studies, before/after content
Partner with Five Iron’s marketing team while serving as the accountable owner for launch and ongoing evolution
Sales & Market Expansion
Build the initial sales strategy to win NYC first, then expand regionally/nationally
Develop channel strategy (referral partners, GCs, architects/designers, building owners, hospitality/fitness groups)
Establish pipeline management, quoting standards, and sales-to-ops handoff processes
Project Execution & Client Experience
Own on-site project management for residential and commercial builds
Coordinate with clients, GCs, architects, engineers, and building management
Ensure permitting/code compliance readiness and site coordination
Deliver a premium customer experience from first visit ? install ? handoff ? ongoing support
Warehouse, Logistics & Light Manufacturing (Enterprise-Wide)
Evaluate and stand up a warehouse/ops footprint (lease, layout, systems, staffing)
Run inventory, shipping/receiving, kitting, and logistics for:
+ External installs (Brand TBD)
+ Five Iron corporate builds
+ Franchise builds
Stand up light manufacturing/assembly where it improves cost, quality, or speed (e.g., screens, turf kits, mats, enclosure components)
Implement inventory management, forecasting, purchasing discipline, and cost controls
Financial & P&L Ownership
Own the full P&L for the new business and installation operations performance
Build budgets, forecasts, and unit economics (margin by package, labor model, cost-to-serve)
Optimize margins across hardware, labor, logistics, and assembly/manufacturing
Report performance to the CEO and Chief Development Officer with clear KPIs (throughput, quality, margin, install cycle time, NPS)
Qualification
Required
SVP/GM-level operator with full P&L ownership
Build, launch, and scale a new business
Lead and standardize Five Iron's internal simulator installation engine
Operate cross-functionally across Development, Construction, Ops, Technology, Marketing, Finance, and Franchise
Create and enforce installation standards: playbooks, QA/QC checklists, commissioning, and handoff protocols
Set the 'Five Iron standard' for build quality, tech performance, fit & finish, and customer experience
Define the business model, pricing tiers, margins, and go-to-market strategy
Create differentiated simulator packages and add-ons aligned with the Five Iron ethos
Build a repeatable operating cadence: quoting, SOWs, timelines, warranty/service policies, escalation paths
Launch a scalable service model (preventative maintenance, SLAs, remote support, dispatch)
Lead the creation of a standalone brand identity within the Five Iron ecosystem
Define the product and service menu the brand will be known for
Oversee a customer-facing website, quoting/lead intake flow, and customer comms journey
Develop marketing collateral: pitch decks, spec sheets, renders, case studies, before/after content
Build the initial sales strategy to win NYC first, then expand regionally/nationally
Establish pipeline management, quoting standards, and sales-to-ops handoff processes
Own on-site project management for residential and commercial builds
Ensure permitting/code compliance readiness and site coordination
Evaluate and stand up a warehouse/ops footprint (lease, layout, systems, staffing)
Run inventory, shipping/receiving, kitting, and logistics for external installs, Five Iron corporate builds, and Franchise builds
Implement inventory management, forecasting, purchasing discipline, and cost controls
Own the full P&L for the new business and installation operations performance
Build budgets, forecasts, and unit economics (margin by package, labor model, cost-to-serve)
Report performance to the CEO and Chief Development Officer with clear KPIs
Preferred
Building or scaling a services business, installation business, or hardware-enabled business
Leading field teams, project managers, or multi-site operations
Familiarity with construction/project delivery, AV/IT, experiential installs, hospitality, fitness, or home services
Vendor sourcing/negotiation, procurement, logistics, and inventory operations
P&L ownership, budgeting/forecasting, or GM-level responsibility
Experience helping launch a new brand, product line, or go-to-market motion
Benefits
Health, Dental, and Vision insurance
Long and Short Term Disability
Accident and Critical Illness Insurance
401K
Meals while working are included for free
Company
Five Iron Golf
Five Iron Golf has quickly re-shaped Manhattan’s golf culture, growing from our original Midtown location to a re-imagined, high-tech,
Founded in 2017
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
Powerhouse CapitalEnlightened Hospitality InvestmentsTopgolf Callaway Brands Corp
2025-10-02Series Unknown
2024-03-12Series Unknown· $20M
2021-11-01Corporate Round· $30M
Leadership Team
Mike Doyle
Co-Founder - Director of Golf
Nora Dunnan
Co-Founder & CDO
Recent News
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2025-12-02
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