Sanofi · 1 day ago
Associate Director, Omnichannel Enablement Lead
Cambridge, MA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expSanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives. The Associate Director, Omnichannel Enablement Lead, will oversee the transformation of brand marketing teams' customer engagement plans into high-performing omnichannel campaigns, focusing on speed-to-market and innovative capabilities.
Health CareLife SciencePharmaceuticalTherapeutics
Responsibilities
Serve as brand team liaison for the greater GTMC OC team, ensuring a single point of accountability and coordination of all Omnichannel activities
Be a renowned and credible “go-to” expert for Marketers at all levels, bringing Omnichannel thought leadership while coaching and sharing knowledge when and where required
Drive effective pull-through of customer engagement plans into a comprehensive, analytics-driven omnichannel strategy, aligned with key stakeholders and brand priorities
Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
Design and maintain customer journey maps, brand roadmaps, etc. (for HCPs, Consumers, and other customer types), and drive alignment of brand content and digital channels to deliver superior customer experiences
Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
Partner with both OC Analytics and Advanced Analytics teams to manage and report on omnichannel campaign performance with emphasis on actionable insights and measurement against KPIs and benchmarks
Partner with web, media, and CRM channel colleagues to create effective content pull-through and enablement processes that are grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities - ensuring fast speed-to-market and alignment with brand needs
Partner with the New Capabilities team to drive the business need discovery process, use case alignment, and readiness assessment related to enterprise capabilities (Turing, GenAI, marketing automation, etc.)
Partner with other Omnichannel Leads to ensure the sharing of best practices among brand campaigns, and between brands and BUs
Support the onboarding and upskilling of North America and offshore colleagues
Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
Contribute to knowledge sharing and upskilling programs
Drive a culture of innovation by continually challenging the status quo to adopt new digital approaches through experimentation
Drive excellent working relationships with agency and vendor partners
Drive cultural change through the championing of an agile, customer-oriented mindset
Qualification
Required
Bachelor's degree in business, marketing, or technology, or equivalent experience
5+ years of experience in omnichannel or digital marketing execution required, with the majority of that experience in pharmaceutical, life sciences, or biotech preferred
5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
Experience managing external vendors
Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
Excellent verbal and written communication skills
Collaborative, high-energy team player
Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
Deep knowledge and understanding of omnichannel marketing principles
Understanding of general marketing tactics, processes, and requirements for execution of tactics
Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi
Preferred
Experience in pharmaceutical, life sciences, or biotech
Benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Company
Sanofi
Sanofi is a global biopharma company focused on prescription drugs, vaccines, and treatments for chronic, rare, and infectious diseases.
10001+ employees
H1B Sponsorship
Sanofi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (68)
2023 (59)
2022 (78)
2021 (38)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$6.97BKey Investors
Blackstone Life SciencesEvotec
2025-10-28Post Ipo Debt· $3B
2025-06-17Post Ipo Debt· $1.74B
2025-03-05Post Ipo Debt· $1.59B
Leadership Team
Paul Hudson
Chief Executive Officer
Francois-Xavier Roger
Chief Financial Officer
Recent News
2026-01-11
Company data provided by crunchbase