Skyrocket Studios Global · 1 month ago
Research and Strategy Associate
Skyrocket Studios Global is seeking a Research and Strategy Associate to support their research and strategy initiatives. The role involves designing and implementing research projects, collaborating with teams to develop brand strategies, and ensuring that insights inform creative campaigns.
Marketing & Advertising
Responsibilities
Design and implement first-party research projects, including focus groups, in-depth interviews, and surveys
Lead the design, execution, and analysis of first-party research projects (focus group discussions, in-depth interviews, surveys)
Draft research instruments (discussion guides, survey questionnaires), recruit and coordinate participants, and ensure smooth execution
Synthesize qualitative and quantitative findings into clear, actionable insights
Ensure methodological rigor and ethical standards in all research activities
Develop research instruments (discussion guides, survey questionnaires), coordinate fieldwork, and support analysis
Combine primary research with secondary sources to generate insights on consumers, competitors, and cultural trends
Package research findings into clear narratives that directly inform brand and campaign strategies
Collaborate with the wider Strategy team, Creative teams, and Relationship Management team to evaluate briefs and client challenges
Help craft brand diagnostics, positioning frameworks, and creative briefs
Translate research and data into incisive human insights that fuel idea-centric campaigns
Participate in workshops, immersion sessions, and ideation meetings to ensure research findings shape the work
Stay updated on developments in advertising, marketing, digital platforms, and consumer culture
Share knowledge proactively with the team to sharpen collective strategic thinking
Manage multiple research and strategy projects simultaneously, ensuring timely delivery
Uphold and continuously refine research processes for efficiency and impact
Maintain a culture of data-driven decision-making across the agency
Maintain organized, secure repositories of research instruments, raw data, and reports
Actively participate in pitches and client presentations, showcasing the value of research-driven insights
Communicate findings in clear, story-driven narratives for both internal and external stakeholders
Qualification
Required
At least 1–2 years' experience in designing and implementing focus groups, IDIs, and/or surveys
Strong grasp of qualitative and quantitative research methodologies; data literacy required
Experience writing guides, designing survey instruments, and analyzing results (both descriptive and thematic)
Excellent synthesis, critical thinking, and communication skills
Proven ability to manage concurrent projects with attention to detail and accuracy
Proficiency with Google Suite; familiarity with collaboration/project management tools (e.g. Asana, ClickUp) a plus
Team player with initiative and curiosity; thrives in a fast-paced, collaborative agency environment
Ability to work independently in a remote work setting
Preferred
Background in marketing, communications, psychology, sociology, or related fields preferred
Company
Skyrocket Studios Global
Skyrocket Studios is a technology and data-driven regional marketing agency committed to delivering exceptional results in our continuing/relentless pursuit of excellence.