Wilshire Law Firm · 1 day ago
Senior PPC Manager
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
9+ years expWilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are seeking a performance-driven Senior PPC Manager who will own end-to-end PPC performance and drive accurate attribution, intake performance, and case acquisition outcomes in a high-growth environment.
ConsultingLegal
Responsibilities
Building, managing, and optimizing Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns
Improving lead quality, CPL, ROAS, and cost-per-case with continuous testing and optimization
Structuring and executing testing roadmaps across copy, bidding, audiences, and landing pages
Managing Google Local Service Ads performance, service areas, reviews, and dispute resolutions
Maintaining and optimizing Google Business Profiles for accuracy and compliance
Ensuring flawless lead flow between Google Ads → CallRail → Intaker → Salesforce
Troubleshooting malfunctions across Zapier, CallRail, chatbots, IVR routing, and CRM integrations
Verifying accurate attribution, preventing duplicates, and maintaining data integrity in Salesforce
Conducting weekly call audits to evaluate intake agent performance and case retention quality
Testing call routing paths weekly to ensure correct queues, escalations, and language routing
Analyzing funnel performance from call connected → qualified → contract sent → retained
Delivering weekly reporting: leads, spend, CPL, projections, and down-funnel insights
Presenting strategic recommendations, competitive analysis, and performance improvements
Training new employees on marketing systems, routing logic, intake workflows, and attribution
Ensuring compliance, Google Ads policies, branding standards, and security protocols
Documenting major system changes and maintaining updated SOPs
Qualification
Required
9+ years of hands-on PPC experience in a high-budget, ROI-driven environment
Proven ability to improve CPL, ROAS, cost-per-case, and lead quality
Expert-level mastery of Google Ads, PMax, YouTube, Microsoft Ads, smart bidding, and audience strategies
Experience connecting PPC performance with Salesforce or a comparable CRM
Strong proficiency with CallRail, Zapier, chatbot systems, landing page testing tools, and dynamic tracking setups
Deep analytical skills with GA4, performance dashboards, and diagnosing technical issues
Demonstrated ability to build and own full-funnel acquisition systems, not just campaigns
Preferred
Personal Injury or call-based lead generation experience
Familiarity with Intaker, Unbounce, VWO, Segment, or IVR routing systems
Experience working with intake or call center operations
Benefits
Paid time off and paid holidays
Opportunities for growth and advancement
Team outings and sponsored events
Employee referral bonus programs
Firm-paid Medical HMO with affordable upgrades
Firm-paid Life and AD&D insurance
Low-cost Dental and Vision plans
401k
FSA (Flexible Spending Account)
EAP (Employee Assistance Program)
Pet Insurance
Company
Wilshire Law Firm
Wilshire Law Firm is a accident and injury law.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
J
Jonathan Teller
Partner & Senior Trial Attorney
Company data provided by crunchbase