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Slice · 1 day ago

CRM Manager, B2C Marketing

United States

Full-time

Remote

Senior Level

$145K/yr - $160K/yr

5+ years exp

Slice is a company dedicated to empowering local pizzerias with technology and services. They are seeking a strategic, data-driven CRM Manager to lead their Consumer marketing automation efforts, overseeing a team focused on driving customer engagement and repeat orders through various channels.

Food and BeverageRestaurantsSaaS

Responsibilities

Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze

Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency

Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact

Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle

Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments

Experiment constantly - develop and test hypotheses, run A/B tests, and use results to improve messaging, segmentation, and automation

Manage and optimize Braze: segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability

Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results

Qualification

CRM managementBrazeB2C marketingEmail marketingSMS marketingPush notificationsData analysisTeam leadershipCollaboration skillsCommunication skillsOrganizational skills