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Publicis Collective · 2 days ago

Senior Analyst, Paid Social

United States

Full-time

Remote

Mid, Senior Level

$60K/yr - $79K/yr

2+ years exp

Publicis Collective is a forward-thinking company focused on redefining the future of marketing. The Senior Analyst is responsible for managing paid social media campaigns, optimizing performance, and ensuring accurate reporting for clients.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Execute, manage, and optimize media campaigns and programs for agency clients (e.g. paid social, auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Managers

Demonstrate diligence, attention to detail, and adherence to agency best practices

Maintain and organize campaign-specific materials

Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

Assist in the development of client-facing campaign performance reports

Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Traffic campaigns into technology platforms

Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

Generate and manage monthly bill/pay and spend reporting

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualification

Paid social campaign managementFacebook Ads platformAnalytical thinkingDigital media operationsMicrosoft Office SuiteResourcefulnessCommunication skillsOrganizational skillsTeam collaboration

Required

Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent

2+ years of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Meta, TikTok and Snap, etc.)

Strong analytical thinking and mathematical skills and an ability to manage data

Experience with Facebook and Twitter Ads platform or 3rd Party API technology

Experience with PPC and digital display advertising and traditional media elements

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

Strong organizational and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel