Johnson & Johnson MedTech · 20 hours ago
Senior Manager, Global Strategic Marketing - JJMT Neurovascular
Johnson & Johnson MedTech is committed to healthcare innovation, aiming to deliver breakthroughs that profoundly impact health for humanity. The Senior Manager of Global Strategic Marketing will identify market trends, collaborate with R&D, and ensure product readiness through cross-functional partnerships.
Hospital & Health Care
Responsibilities
Identify appropriate sources of market intelligence and apply analytics to make clear, data-based decisions
Interface with physicians and broad international customer base to identify market trends and unmet clinical needs for the treatment of neurovascular disease
Translate customer needs into product design requirements to develop differentiated product concepts
Closely collaborate with R&D to provide customer insights during the product development cycle
Build collaboration with cross-functional partners including regulatory, clinical affairs, professional and commercial education, supply chain and sales team to ensure seamless product commercial readiness
Collaborate with global marketing partners to communicate product portfolio updates, understand local customer needs and coordinate product launches
Identify appropriate market opportunities through synthesis of sound segmentation, targeting and positioning strategies and sales collateral
Qualification
Required
Bachelor's degree required
MBA or equivalent preferred
Five years of total marketing or related experience
Minimum three years marketing experience in an FDA regulated environment
Demonstrated proficiency in constructing global market models to estimate project value and select optimal projects amongst alternatives
Competent in financial metrics including NPV, Gross Profit, P&L statements and basic accounting
Ability to lead qualitative and quantitative market research to identify market segments, product value drivers and uncover strategic opportunities
Demonstrated proficiency in creating value propositions, using innovative marketing approaches in alignment with traditional tactics, and deploying metrics to identify business impact
Leverages a deep understanding of stakeholder input, market preferences by segment, and the decision-making process to identify unmet needs and market trends
Track record of success in utilizing stakeholder insights to influence internal and external stakeholders to overcome resistance, create opportunities and drive results
Ability to effectively communicate with customers (physicians) and internal stakeholders with demonstrated presentation skills
Cycle of success in driving execution by leveraging and integrating cross-functional support for launch, post-launch dashboards and measurement tools to deliver commercial product introductions
Position requires 20% domestic and international travel
Preferred
Neurovascular experience strongly preferred
Experience with vascular medical devices
Proficient in the application of generative AI models to enhance Marketing efficiency and effectiveness
Experience in development of full Net Present Value valuation models
General working knowledge of quantitative marketing research tools including conjoint, NPS, max diff among others
Global product launch experience
Company
Johnson & Johnson MedTech
At Johnson & Johnson MedTech, we are working to solve the world’s most pressing healthcare challenges through innovations at the intersection of biology and technology.