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St. Charles County Government · 1 day ago

PARKS MARKETING COORDINATOR / PARKS & RECREATION

St Charles, MO

Full-time

Onsite

Mid Level

3+ years exp

St. Charles County Government is seeking a Parks Marketing Coordinator to plan, manage, and coordinate communications and social media activities for St. Charles County Parks. The role involves developing print materials, managing social media accounts, and ensuring brand compliance while working closely with various departments and media outlets.

Government Administration

Responsibilities

Works internally with the department and the County Communications to develop branded print materials to inform the public and employees of essential news and activities of St. Charles County Parks and Recreation Department

Serves as a resource for developing ideas, layouts, graphic design, print specifications and request for proposals

Plans, researches, writes, produces and distributes internal communications, Park Newsletter, Program activity guides, brochures, digital media content, and other similar public outreach publications

Works with printers, graphic artist, photographers, artists, and mail distribution contractors

Serves as the Department's brand manager ensuring that all communications meet the strict standards set in our Department Branding Guide making sure park logos and slogans are used properly. Works with County Communications Department to ensure Brand Standards guide is up to date and accurate

Implements and monitors social media accounts across multiple platforms for Parks Department

Works with communications to ensure park staff have up to date social media policy forms and oversees departmental compliance with Communications

Manages and submits all departmental print request and video request to Communications

Drafts, updates and manages content to keep the Parks Department Website current and fresh

Works with Communications and Information Systems to ensure department's reservation software system is current and visually appealing

Plans, organizes and coordinates public relations activities such as speaking engagements, public outreach activities, park openings and special events

Coordinates with multiple park divisions to gather newsworthy content, photos and information for developing written materials

Communicates with and responds to inquiries from the public via phone, web and social media regarding park activities

Provides timely updates to website and social media during weather closures, trail and blueway closures or other park issues

Serves as the department's communication liaison for media request. Informs Communications Department of request and coordinates with Communications to ensure all media request are met

Videotapes and/or takes photographs for use in publications, slide shows, and special events

Monitors print, news and social media for coverage of department activities

Manages departmental communications budget for mailings, advertisements, and printing. Submits operational and capital request to Parks Director annually

Creates professional marketing materials with desktop publishing and graphic design software including Microsoft Office, and Adobe Suite

May be periodically required to assist in Park Programming and activities outside of normal job duties and hours

Works with park staff to organize programs, events and pursue grants and sponsorships

Assists with and/or conducts tours of county park facilities

Performs routine office work such as answering phones, copying, and maintaining appropriate office files

Performs other duties as assigned

Qualification

Adobe Creative SuiteWeb content managementPublic relations experienceSocial media managementGraphic designPhotography skillsVideo skillsResearch skillsCommunication skills

Required

Bachelor's degree in Marketing, Business, Parks and Recreation Management, Communications, Advertising, or closely related

3-5 years of related public information or community relations experience including preparing news releases and articles, developing printed materials, web content, and brochures

Valid vehicle operator's license and good driving record

Knowledge of modern principles, techniques, and objectives of public information and community relations programs

Skills in researching topics and developing background information utilizing various sources

Well-developed computer skills including proficiency in software for desktop and web publishing, including Adobe Creative Suite and web content management systems

Knowledge and understanding of a wide range of social media tools

Photography and video skills helpful

Requires flexibility of schedule, including evenings and weekend work when necessary