Bourns, Inc. · 1 day ago
Marketing Engineer
Carrollton, TX
Full-time
Onsite
Mid Level
$80K/yr - $100K/yrBourns, Inc. is seeking a Marketing Engineer for their Protection Division, responsible for creating impactful marketing collateral and promoting products through various channels. The role involves collaborating with engineering teams and marketing communications to enhance presentations, develop online tools, and execute marketing campaigns targeting specific market segments like EVs and renewable energy.
ElectronicsManufacturing
Responsibilities
Responsible for creating marketing collateral that best represents the division
Working with MARCOM and the Product lines to help improve presentations, data sheets, the website, videos and other supporting collateral material
Work with engineering and MARCOM to launch online calculator tools
Create awareness of reference design activity with media promotion
Launch marketing campaigns and work on the most applicable social media sites (e.g. Facebook, YouTube, LinkedIn, Twitter / X), to promote new products or targeted segments (e.g. EVs, AI, renewable energy, energy storage)
Create key content to promote lab capabilities such as production capabilities, engineering, test, simulation and prototyping capabilities
Develop support material that helps best place the Protection Division for sales growth with key distribution partners
Create collateral material that specifically targets catalogue houses to help increase our presence / mind share on their sites
Briefing stakeholders on marketing materials production (PR, Media, Advertising) and updating on progress
Qualification
Required
Bachelor's degree in Engineering (Electrical/Electronics preferably) and/or Bachelor's degree in marketing, Digital Marketing, Business, or related field with experience working with engineers to draft top quality content
Demonstrable experience in marketing management, preferably in the electronics industry. Other industries can also be considered such as automotive, renewable energy, other technology
Candidate should be able to translate technical features into customer-centric value propositions
Execute data-driven marketing strategies to drive product adoption and growth
Strong analytical, project management, visualisation and reporting skills
Proven track record to use own initiative and take full responsibility for aspects of a project
Excellent interpersonal skills and be comfortable working with a range of levels and teams
A high level of English communication is required for clear customer communication globally
Excellent communication skills required to present materials as well as the ability to decipher the needs of others
Excellent written and presentation skills required to present complex issues and strategies
Strong oral communication that can communicate a high level of creative thinking
Creative writing style to ensure content is created that is consistent and attractive to targeted end customers
Scheduling and planning is a key aspect to ensure campaigns are launched on time and all key activities are achieved and met
High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies
Proficiency in turning projects around with tight timeframes and deadlines
Excellent planning and organisation skills and be confident with budgeting and project management
Preferred
Engineering knowledge preferably in Electrical/Electronics as the role involves working with engineers and developing impactful marketing collateral
Having SEO, Google AdWords, social media management, and content creation is a plus but not the most important
Other relevant marketing collateral creation software
Company
Bourns, Inc.
Bourns, Inc.
Founded in 1947
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
R
Ronald Badie
Director
Recent News
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