YMCA of Greater Birmingham · 2 days ago
Content Specialist
YMCA of Greater Birmingham Corporate Office - Birmingham, AL 35203
Full-time
Onsite
Entry, Mid Level
$51K/yr - $54K/yr
2+ years expYMCA of Greater Birmingham is dedicated to community engagement and membership growth, and they are seeking a Content Specialist to lead the development of visual and digital content. This role will manage creative production, ensure brand consistency, and optimize content for various channels to support the organization's goals.
EducationNon ProfitSocial ImpactWaterWellness
Responsibilities
Lead the development of high-quality graphics, videos, photos, and digital assets that bring campaigns to life. Ensure all content reflects strategic priorities and elevates the YMCA’s brand presence
Own and maintain a centralized, well-organized content library that supports consistency and efficient access for branches and departments across the association
Oversee brand auditing and compliance efforts, ensuring content aligns with YMCA brand standards and messaging, and maintains consistency across social, print, and digital channels
Collaborate with teams across the Y to execute campaigns and use content performance metrics to improve reach, engagement and conversation across multiple channels
Manage the marketing request workflow, prioritize incoming needs, and coordinate projects from concept through delivery — ensuring timely, high-quality outcomes that support organizational goals
Ensure the YMCA’s website and mobile app remain up-to-date by coordinating timely content updates and aligning digital messaging with current campaigns and creative direction
Qualification
Required
2–4+ years of experience in content creation, including photography, videography, graphic design, journalism, digital storytelling
Proven ability to identify compelling stories and translate them into engaging content across multiple formats (social, print, video, signage)
Skilled in editing, repurposing, and adapting content to meet different audience and platform needs
Proficiency in creative tools such as Adobe Creative Suite, Canva, or equivalent
Exceptional time management skills and ability to balance multiple projects with deadlines
Relentless attention to brand standards, ensuring all materials are consistent, professional, and on-message
Preferred
Experience with nonprofit, community-focused, or membership-based organizations is a plus
Benefits
Medical, dental, and vision coverage
Employer-paid life insurance
Generous retirement plan with automatic Y contributions once eligible
Paid time off and paid holidays
YMCA membership and program discounts
Professional development and training opportunities
Company
YMCA of Greater Birmingham
The YMCA's aim is to implement values by providing programs that support everyone's physical, mental, and spiritual well-being.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Spectrum Digital Education
2025-06-25Grant
Company data provided by crunchbase