Director Travel Product Marketing jobs in United States
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SAP · 1 day ago

Director Travel Product Marketing

positionAtlanta, GA
timeFull-time
remoteOnsite
senioritySenior Level, Lead/Staff
money$176K/yr - $374K/yr
date10+ years exp

SAP is a leading company in enterprise resource planning and business application software. They are seeking a Director of Travel Product Marketing to lead market research and product collaboration strategies for Complete T&E, focusing on customer needs and alignment with product teams.

AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
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Growth Opportunities
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H1B Sponsor Likelynote

Responsibilities

Lead joint market research initiatives with Amex GBT to identify customer needs, industry trends, and competitive dynamics across the travel and expense ecosystem
Define segmentation, persona strategies, and ideal customer profiles for Complete T&E, ensuring precision in targeting and value communication
Collaborate closely with SAP Concur Product Management and Amex GBT’s product teams to align roadmap priorities and solution packaging with market demand
Develop differentiated positioning and messaging frameworks for Complete T&E that highlight the combined value of SAP Concur and Amex GBT
Act as a key liaison with Amex GBT product and strategy teams, ensuring alignment of priorities, solution development, and market perspective
Track market adoption, pipeline growth, and win/loss trends to refine strategy and demonstrate impact
Represent SAP Concur in joint forums with Amex GBT, analysts, and industry stakeholders to establish thought leadership

Qualification

Product marketingMarket researchSegmentation strategiesB2B SaaS experienceTravel management experienceInfluencing skillsCross-functional collaborationCommunication

Required

10+ years of experience in product marketing, solution marketing, or strategy roles in B2B SaaS or enterprise technology
Proven expertise in market research, segmentation, and transforming insights into product and marketing strategies
Strong cross-functional collaboration skills, with the ability to influence across Product, Sales, Marketing, and external partner organizations
Excellent communication skills, capable of representing joint solutions with clarity and authority at the executive level
Bachelor's degree required

Preferred

Experience working in or alongside travel management companies (TMCs) strongly preferred
Advanced degree preferred

Benefits

Great benefits
SAP North America Benefits

Company

SAP

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SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
dateFounded in 1972
location
Walldorf, Baden-Wurttemberg, DEU
people-size10001+ employees
web-link
https://www.sap.com

H1B Sponsorship

SAP has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)

Funding

Current Stage
Public Company
Total Funding
$1.3B
Key Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO

Leadership Team

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Christian Klein
CEO & Member of the Executive Board
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Sandi de Souza
Chief Financial Officer
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Company data provided by crunchbase