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Horizon Next · 2 days ago

Senior Planner, Paid Social

New York, NY

Full-time

Onsite

Mid, Senior Level

$64K/yr - $85K/yr

1+ years exp

Horizon Next is one of the industry's most innovative and data-driven marketing organizations, providing strategic leadership to accelerate growth for clients through brand strategy and media planning. The Senior Planner, Paid Social will lead campaign management, develop social media strategies, and analyze data to optimize client objectives while mentoring junior team members.

AdvertisingAnalyticsBusiness DevelopmentMarketing

Responsibilities

Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations

Oversee and manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/ reporting

Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels

QA junior team members work and help provide trainings for seamless execution

Issue specs documents and ensure all materials are received from creative agency

Work alongside Digital team on post campaign reconciliation and billing

Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 relationships, incorporating relevant extensions

Participate in team brainstorms to kick off plan and consideration set development

Take lead with Supervisor on new vendor discovery and outreach for innovative tactics

Monitor trends, tools, opportunities and emerging opportunities within paid social media

Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions

Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives

Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives

Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

Take lead and refine skills on reporting calls, delivering impactful insights to clients

Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

Collaborate with Supervisor to identify problems and recommend solutions

Keep Supervisor updated on the status and timing of deliverables

Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations

Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships

Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Conduct learning sessions for junior team members on an ongoing basis

Participate in interview process for junior team members roles

Provide education and training on best practices, media principals, and industry at large

Qualification

Paid social media experienceData analysisCampaign managementMicrosoft ExcelMicrosoft PowerPointSocial media strategyPresentation skillsTime managementProblem solvingTeam player

Required

A strong writer and presenter

A left and right brain thinker – a data powered strategist

An independent worker with strong time management and organization skills

A problem solver with foresight and the ability to develop creative solutions

Detail oriented with commitment to follow through

Nimble and flexible to succeed in a fast-paced environment

A strong team player, willing to roll up your sleeves

Interested in the social landscape and a desire to innovate and keep up with trends

A supporter of and advocate for diversity, equity and inclusion

Preferred

1.5+ years previous paid social media experience

Knowledge of advanced analytics and performance media

Familiarity with marketing principles, analytics and concepts

Strong Microsoft Excel and Microsoft PowerPoint skills

Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred

Comfort owning and managing budget/investment levels in social media

Benefits

Health insurance coverage

Life and disability insurance

Retirement savings plans

Company paid holidays

Unlimited paid time off (PTO)

Mental health and wellness resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Company

Horizon Next

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media.

Founded in 1989

New City, New York, USA

201-500 employees