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Most Loved Workplaces® · 1 day ago

Digital Marketing & Growth Manager - Full Stack Ownership

Palm Beach Gardens, FL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $95K/yr

Most Loved Workplace® is a research-driven workplace certification and recognition platform. The Digital Marketing & Growth Manager will own and execute all aspects of marketing, responsible for demand generation, content creation, SEO, and managing marketing functions across multiple platforms.

ConsultingEducationMarketing

Hiring Manager

Louis Carter

Responsibilities

Own the funnel from first impression → application → completed certification

Launch and manage campaigns across: LinkedIn, Google, YouTube, Meta, programmatic, native

Optimize for MQLs, SQLs, CPL, CAC, and conversion — not vanity metrics

Move at speed: launches measured in days, not weeks

Personally write or directly manage: Blogs, landing pages, emails, ads, social posts, scripts

Enforce editorial quality, clarity, and credibility

Ensure all content supports: Certification applications, Lists and recognition programs, Long-term authority in workplace culture

Own SEO and AI-search readiness end-to-end

Restructure pages and blogs for: Schema markup, Answer-first formatting, FAQs and machine-readable authority

Build MLW into a dominant AI-citable source in its category

Own social strategy and execution (not just posting)

Script and ship: Short-form video (Reels, Shorts, TikTok), Client features and recognition content

Turn every certified company into a distribution asset with social kits and amplification loops

Own newsletters, campaigns, and lifecycle email

Build and optimize: HubSpot workflows, Nurture sequences, Retargeting logic

Replace static dashboards with GPT-powered reporting and insight

Guarantee measurable lifts for certified clients: Profile traffic, Career page clicks

Partner with account management to: Prove ROI, Drive renewals and upsells

Source, manage, and replace vendors as needed

Set priorities, enforce standards, and ensure work ships

No bottlenecks. No excuses. Results matter

Qualification

HubSpotSEOContent ProductionSocial Media ManagementMarketing AutomationAI StackVideo ProductionDecisiveDetail-orientedCalm under pressure

Required

End-to-end marketing ownership

Experience with social media (organic + paid)

Experience with newsletters and lifecycle email

Experience with advertising and retargeting

Experience with marketing automation and workflows

Writing and editorial quality across all platforms and web properties

Content production (text, video, AI-driven)

SEO, AIO/GEO, GPT-optimization, and authority building

Vendor and contractor management

Demand Generation & Funnel Ownership

Campaign management across LinkedIn, Google, YouTube, Meta, programmatic, native

Optimization for MQLs, SQLs, CPL, CAC, and conversion

Content writing for blogs, landing pages, emails, ads, social posts, scripts

SEO and AI-search readiness end-to-end

Social strategy and execution

Short-form video scripting and production

Email, newsletters, and automation management

Client amplification and proof of value

Vendor and contractor leadership

Experience with HubSpot workflows, sequences, automation, scoring

Experience with WordPress + Elementor

Familiarity with AI stack: GPT, Lovable, Floot, ElevenLabs, Midjourney, Synthesia, Jasper, D-ID

Experience with LinkedIn, Google, Meta, DSPs advertising

Experience with automation tools: Zapier, Make, APIs, N8N

Experience with video tools: Descript, Riverside, Loom, Canva

Full-stack marketing operator mindset

AI-native and automation-first approach

Detail-driven without losing momentum

Calm under pressure, decisive in action

Company

Most Loved Workplaces®

Most Loved Workplace® (MLW) stands as the global leader in workplace excellence certification, uniquely measuring the critical factors that drive organizational success—emotional connectedness, respect, and loyalty.

Founded in 2018