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Most Loved Workplaces® · 3 hours ago

Digital Marketing & Growth Manager - Full Stack Ownership

Palm Beach Gardens, FL

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $95K/yr

Most Loved Workplace® is a research-driven workplace certification and recognition platform. The Digital Marketing & Growth Manager will own and execute all aspects of marketing to drive candidate traffic and increase applications for certification, managing campaigns across various platforms and ensuring high-quality content production.

ConsultingEducationMarketing

Hiring Manager

Louis Carter

Responsibilities

Own the funnel from first impression → application → completed certification

Launch and manage campaigns across: LinkedIn, Google, YouTube, Meta, programmatic, native

Optimize for MQLs, SQLs, CPL, CAC, and conversion — not vanity metrics

Move at speed: launches measured in days, not weeks

Personally write or directly manage: Blogs, landing pages, emails, ads, social posts, scripts

Enforce editorial quality, clarity, and credibility

Ensure all content supports: Certification applications, Lists and recognition programs, Long-term authority in workplace culture

Own SEO and AI-search readiness end-to-end

Restructure pages and blogs for: Schema markup, Answer-first formatting, FAQs and machine-readable authority

Build MLW into a dominant AI-citable source in its category

Own social strategy and execution (not just posting)

Script and ship: Short-form video (Reels, Shorts, TikTok), Client features and recognition content

Turn every certified company into a distribution asset with social kits and amplification loops

Own newsletters, campaigns, and lifecycle email

Build and optimize: HubSpot workflows, Nurture sequences, Retargeting logic

Replace static dashboards with GPT-powered reporting and insight

Guarantee measurable lifts for certified clients: Profile traffic, Career page clicks

Partner with account management to: Prove ROI, Drive renewals and upsells

Source, manage, and replace vendors as needed

Set priorities, enforce standards, and ensure work ships

No bottlenecks. No excuses. Results matter

Qualification

Demand GenerationSEOMarketing AutomationContent ProductionSocial Media ManagementEmail MarketingVendor ManagementLeadershipCommunicationCreativity

Required

Experience in digital marketing and growth management

Proven track record of managing and optimizing marketing campaigns across multiple platforms

Strong understanding of social media marketing (organic and paid)

Experience with newsletters and lifecycle email marketing

Knowledge of advertising and retargeting strategies

Familiarity with marketing automation and workflows

Excellent writing and editorial skills across various platforms

Experience in content production (text, video, AI-driven)

Strong SEO knowledge, including AIO/GEO and authority building

Ability to manage vendors and contractors effectively

Experience in demand generation and funnel ownership

Ability to launch and manage campaigns across LinkedIn, Google, YouTube, Meta, programmatic, and native

Ability to optimize for MQLs, SQLs, CPL, CAC, and conversion metrics

Experience in content writing and editorial authority

Ability to enforce editorial quality, clarity, and credibility

Experience in SEO and AI-search readiness

Ability to restructure pages and blogs for schema markup and machine-readable authority

Experience in social media strategy and execution

Ability to script and produce short-form video content

Experience in email marketing, newsletters, and automation

Ability to build and optimize HubSpot workflows and nurture sequences

Experience in client amplification and proving value

Ability to source, manage, and lead vendors and contractors

Company

Most Loved Workplaces®

Most Loved Workplace® (MLW) stands as the global leader in workplace excellence certification, uniquely measuring the critical factors that drive organizational success—emotional connectedness, respect, and loyalty.

Founded in 2018