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Method Communications · 1 day ago

Director, Earned and New Media Strategy

San Francisco, CA

Full-time

Hybrid

Director/Executive

$86K/yr - $120K/yr

8+ years exp

Method Communications is an award-winning technology marketing and public relations agency built for challenger brands. They are seeking a Director of Earned and New Media Strategy to architect earned media strategies for innovative companies and mentor the next generation of strategists.

MessagingProfessional NetworkingPublic RelationsSocial Media

Growth Opportunities

Hiring Manager

Kaley McClellan

Responsibilities

Develop, plan, and execute media campaigns from start to finish, including goal-setting, planning, implementation, measurement, reporting and evaluation with excellent attention to detail

Integrate digital, social, and traditional media into campaign development

Develop media strategies that inform program ideas, craft angles, oversee tactics and execute both on site and off site at meetings

Coach spokespeople, staff briefings and advise on media trends to a high standard

Lead team brainstorming sessions, as well as partner with internal leadership to ensure best outcomes for clients

Attend media networking events to expand the agency’s reach

Conceptualize, organize and execute media events on behalf of the agency

Use deep relationships and experience to pitch reporters across vertical segments and develop strong written content

Able to review and provide guidance on media requests, briefing books and backgrounders, and actively identify new reporters and storylines that make sense for the client

Develop media pitching strategies and coach account teams to pitch stories confidently and successfully

Handle crisis situations with media, including diffusing situations with journalists and getting honest feedback from reporters on pitch angles

Able to identify other influencers that would be beneficial for our clients

Promote continual growth and learning through new client experiences

When appropriate, initiate tough conversations with clients and provide feedback to management

Identify HWB media opportunities and media strategies for organic growth

Actively leverage existing relationships for business development and participate in new business pitches

Work closely with internal teams on internal and external media initiatives

Contribute and support the continuous improvement of systems, practices and policies ensuring they underpin our Company culture

Play an active role in knowledge sharing and develop initiatives that help shape the future direction of the company

Act as a mentor for designated direct reports, identifying goals and providing guidance and feedback on performance during coaching sessions

Deliver constructive feedback to ensure level requirements are met and the correct action is taken, where necessary

Participate in office activities

Have a strong, positive presence within the agency

Qualification

Media RelationsEarned Media StrategyCrisis ManagementMedia PitchingDigital Media KnowledgeClient Relationship ManagementTeam LeadershipPassion for DevelopmentCollaborationAdaptability

Required

8-10 years experience in a media relations role or with a media relations focus; agency experience preferred

3+ years as a media expert in Enterprise, Fin-tech, Consumer Tech, etc. Additional expertise in AI, blockchain, and emerging tech is also preferred

Excellent knowledge of, and relationships with, top tier national and international, influential media in at least one field (consumer, business, trade) in regional areas

Established relationships as a media counselor with clients, including C-suite executives

Strong understanding of and experience in the relationship between traditional public relations and the use of current online/digital technology and social media

Proven media placement in national outlets, including broadcast

Senior level management experience, and/or experience growing a practice area or agency

Strong editing and writing capabilities to teach media strategy across teams

Adaptable management style; fit to manage others and oversee multiple direct reports with different managerial requirements, working on both hard and soft skill development

Collaborative, team-oriented individual with a big-picture mindset

Passion for work and commitment to developing skills and helping team members learn on a daily basis