Acxiom · 1 week ago
VP, Identity & Infobase Product Strategy
United States
Full-time
Remote
Director/Executive
10+ years expAcxiom is seeking a visionary Vice President of Identity & Data Product Strategy to lead the ideation, innovation and positioning of Acxiom’s Real ID and Infobase product portfolio. This role will focus on establishing Real ID and Infobase as market leading referential ID and associated data products for identity resolution, enrichment, segmentation, activation, measurement, and collaboration across the MADTech (marketing and advertising) landscape.
AnalyticsBig DataDirect MarketingEmail MarketingInformation TechnologyPrivacySaaSSoftware
Responsibilities
Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management
Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation
Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem
Collaborate with GTM Strategy leadership and align product prioritization and roadmaps
Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification
Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions
Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance
Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio
Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization
Drive internal product roadmap documentation and product requirements definition and documentation
Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth
Monitor competitive landscape and emerging trends to inform technical product and partnership strategies
Qualification
Required
10+ years of experience in adtech, martech, identity solutions and/or data products, with a proven track record of driving growth and market leadership
Deep understanding of programmatic advertising, identity resolution, data product creation, audience definition and segmentation as well as privacy-compliant data activation
Strong executive presence and ability to influence at C-suite level across clients, partners and agencies
Experience managing cross-functional teams and complex product portfolios
Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred)
Preferred
Expertise in identity solutions (digital and terrestrial), third-party data products, collaboration solutions
Ability to translate technical concepts into strategic business outcomes
Company
Acxiom
Acxiom is a SaaS-based company providing enterprise data analytics to fuel data-driven results.
1001-5000 employees
H1B Sponsorship
Acxiom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (31)
2023 (16)
2022 (26)
2021 (21)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
unknown2006-01-01Private Equity
1983-12-23IPO
Leadership Team
Bryan Donovan
SVP, Data Strategy, Acquisition & Partner Products
Christian Peck
VP & Managing Director
Recent News
2025-11-08
2025-11-05
2025-11-03
Company data provided by crunchbase