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United Way Miami · 3 days ago

Associate Director, Communications - Hybrid

Miami, FL

Full-time

Hybrid

Lead/Staff, Director/Executive

$68K/yr - $76K/yr

5+ years exp

United Way Miami is committed to making a difference in the community by tackling complex issues related to education, financial security, and health. They are seeking an Associate Director of Communications to develop and implement communication strategies, oversee communication materials, and generate strategic messaging to enhance the organization's brand and engagement with stakeholders.

Non-profit Organization Management

Responsibilities

Managing strategies, outreach efforts, and content creation that enhance the UWM brand and aid in fostering connection and engagement of employees, current/prospective donors, and volunteers

Collaborates with AVP to ensure and maintain a consistent brand message

Works with AVP to develop crisis communication plans, coordinates with internal teams, and provides timely and transparent communication to stakeholders

Review and approve all written press releases, media alerts, and submissions to the press

Maintain up-to-date media and contact list (beat reporters, news stations, national outlets)

Write and assist with copy for the executive leadership team and the Office of the President and CEO

Pitch relevant story ideas/initiatives to local and national media

Source and submit applications for awards and panels to help amplify brand awareness for the organization and the CEO

Works closely with AVP and external vendors to support media communications and development of public relations materials, including press releases, scripts, talking points, OpEds, etc

Works with the team to develop visuals to support advertising, publicity, and marketing opportunities; leverages current practices and technologies to generate engagement and expand online media presence; stays abreast of communications trends that can be implemented to elevate the brand, pillar work, events, and initiatives

Lead on designated line of business, campaign, or initiative – communications overall needs to the M&C team

Attends events to support a variety of functions, including staffing photographers/videographers, facilitating media, executive leadership, social media coverage, show calling, and overall event functions. Develops other team members to assist with the coordination of event coverage

Contributes to regular insight reports, including monthly board and scorecard updates, quarterly reports, and year-end final reports as needed

Leads social media strategy; works closely with Social Media/Digital Marketing Manager and external partners to ensure proper promotion of UWM events and initiatives, along with telling the brand story

Repurposes content to produce promotional materials featuring UWM’s brand; builds content library to be used across various platforms, including, but not limited to, website, e-newsletter, social media channels, as well as local media

Lead on reviewing and approving content, as well as supervising team members

Qualification

Public RelationsCommunications StrategySocial Media ManagementProject Management SoftwareAdobe Creative SuiteBilingual English/SpanishCustomer Service SkillsPublic SpeakingPhotography/Videography KnowledgeOral CommunicationWritten CommunicationTime Management

Required

Bachelor's Degree in Communication/Public Relations/Journalism/Marketing; advanced degree or certifications desirable, or equivalent experience

Five to seven years' experience in Publicity/Writing/Marketing assignments

Microsoft Office Suite, advanced social media sites, project management software (such as Asana), social media management platforms (such as Sprout Social); working knowledge of Adobe Creative Suite and photography/video equipment

AP style grammar; excellent oral and written communication skills; effective organization and time management skills

Knowledge of social media is a must

Ability to work well with a diverse population

Strong customer service skills required, as well as the ability to engage in public speaking