Women of the Vine & Spirits ยท 3 months ago
Grand Mayan & Mayan Tequilas Business Development Manager
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$90K/yr - $110K/yr
10+ years expM.S. Walker, Inc. is a family-owned wine and spirits importer and distributor, and they are seeking a Grand Mayan & Mayan Tequilas Business Development Manager to manage strategic business and marketing plans for their tequila portfolio. The role involves achieving sales success, cultivating relationships, and executing brand advocacy strategies in the market.
Food & Beverages
Responsibilities
Achieve sales success within focus markets and support national initiatives:
Visit a minimum of 75 accounts each month in the focused markets being mindful of T&E budget by stacking events, appointments and account facing activities
Support national markets with blitz activation - and ideating local initiatives to drive sales activities that are relevant to the market
Cultivate meaningful relationships with local sales teams on regional or key account groups that drive substantial volume and visibility of the brand
Activate brand cocktail strategy at retail and on-premise
Sell in, merchandise, program and activate large scale volumetric programs at retail
Maintain, grow and curate top accounts in core geography as primary and to grow national markets
Achieve in service volume cocktail placements in the on-premise channel
Follow up to train staff on DNA, provenance, features and benefits of the brand portfolio
Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally
Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
Educate consumers, trade, and distributor/broker partners on benefits of the brand
Contribute to social media content that documents the brands impact in the cocktailing community
Support and work with sales teams at distributors in the market, at meetings and events
Drive and manage national sales blitzes and crew drives
Manage budget and dedicated brand budget for activations
Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy
Curate, deploy and execute brand advocacy strategy and tactics
Collaborate, and assist with deploying, executing and managing annual brand plans
Manage events calendar and budget from start to finish
Manage brand calendar of events and brand ownership visits
Support national markets with large- and small-scale activations to ensure within brand strategy
Execute retail tastings with key strategic outlets on & off premise
Provide monthly recaps of all activities
Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts
Quarterly recaps associated with KPIs
Yearend recap associated with KPIs
Qualification
Required
10+ years experience in the spirits industry
Wholesales and/or supplier experience
CRM experience
Strong presentation skills
Benefits
Medical & Dental Insurance
Vision Coverage
Paid-Time-Off Program
Fidelity Investments 401k
Disability, Life, Accident & Illness Insurance Packages
Discounted Fitness Memberships
Free & Discounted Work/Life Resources
Career Advancement Opportunities
On-Demand Professional & Leadership Development Through M.S. Walker University
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase