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United Way Miami · 15 hours ago

Manager, Social Media and Digital Marketing - Hybrid

Miami, FL

Full-time

Hybrid

Mid Level

$52K/yr - $58K/yr

3+ years exp

United Way Miami is dedicated to tackling complex community issues and is seeking a Manager for Social Media and Digital Marketing. In this role, you will manage and implement social media strategies, create engaging content, and lead initiatives to enhance brand awareness and community participation.

Non-profit Organization Management

Responsibilities

Develops and implements comprehensive social and digital media plans, including timing, tactical outputs, media targets, reporting, organic and paid content posts, agency services, and capabilities

Manages two social media brands and content plans across Facebook, Twitter, Instagram, LinkedIn, YouTube (community management, profile maintenance & editorial content calendars)

Manages and maintains the digital asset library, ensuring easy access and organization of media files

Leads accurate and timely content creation, including shooting and editing content (quotes, photos, videos) to share with internal and external stakeholders; captures live event coverage that can be promptly shared on social media; and oversee production phases of digital assets to ensure quality and consistency

Produces high-quality video projects, including scriptwriting, shooting, editing and designing motion graphics

Manage and maintain the digital asset library for easy access and organization

Develops and manages the organization's social media programming; creates and maintains a monthly social media calendar; engages in dialogue and answers questions; monitors all social media sites to identify threats and opportunities in user-generated content surrounding the organization

Manages paid social media advertising campaigns to increase followers and engagement; develops and maintains budgets for M&C and specific campaigns; monitors progress and optimizes when necessary

Create compelling visual content through video production and photography to enhance brand presence, engage audiences and drive digital marketing initiatives

Leads third-party agencies, designers, sales, and subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audiences

Strengthens relationships for cross-promotion efforts with various partners, including social influencers and bloggers, to expand the organization's reach; and assists with external production partners to establish cross-promotional efforts with agencies, freelancers, and 3rd party vendors

Drives audience growth of all social media platform brands; helps drive traffic to the website; encourages people to give, volunteer, and advocate; and manages organic and paid campaigns for social media brands

Tracks and analyzes channel activity/qualitative data and translates it into recommendations for social media plan to achieve established KPIs; delivers regular insight reports, including monthly board updates, quarterly reports, special campaign reports, and year-end final reports as needed

Manage website posts and support outside vendor; knowledgeable in WordPress

Prepares and trains key staff and volunteers to effectively utilize social media as a means of inspiring interest and connection to the work of UWM; Responsible for the supervision of social and digital interns, including training, developing, measuring performance, disciplining, and directing tasks

Monitors trends and best practices using data from external sources to optimize tools, applications, channels, and visual design elements; performs a digital competitive analysis and recommends strategy adjustments as needed

Manages staff coordinating photographer/videographer's relationships. Supervises the team administrator to ensure photographers are correctly scheduled and expectations are communicated and met

Manages photographers/videographers at events and shoots; ensures team members gather/archive media post-event, and informs appropriate staff. Be available to photograph/videotape a predetermined event

Qualification

Social media strategyContent creationVideo productionDigital marketingPhotographyVideographySEO principlesSprout SocialMicrosoft OfficePublic speakingCustomer serviceBilingual English/SpanishLeadership skillsTime management