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Grand Circle Corporation · 1 month ago

Manager, SEM & SEO

Boston, Massachusetts, United States

Full-time

Hybrid

Mid Level

$120K/yr - $135K/yr

4+ years exp

Grand Circle Corporation is seeking a Manager for SEM & SEO to lead their paid and organic search strategy. This role involves driving customer acquisition through data-driven performance marketing and managing both SEM and SEO initiatives to achieve measurable growth.

LeisureTourismTravel

Responsibilities

Own and optimize Google Ads programs across Search, Demand Generation, Display, YouTube, and PMAX

Manage monthly budgets of $25K+ while maintaining efficiency and performance targets

Develop keyword strategies, bidding approaches, audience segmentation, and ad copy testing plans

Leverage all Google Ads features, reporting, and optimization tools to scale performance

Partner with agency teams while retaining internal strategy ownership

Own the full SEO roadmap, including keyword research, on-page optimization, technical SEO, link building, and audits

Partner with content and web teams on SEO-informed content planning and optimization

Monitor performance using tools such as Semrush, Moz, Google Search Console, and GA4

Stay current on algorithm changes and proactively adapt strategy

Analyze data across Google Ads, analytics platforms, CRM, and BI tools to identify insights and opportunities

Build and deliver recurring performance reporting for leadership

Partner with digital strategy, creative, web experience, and content teams to improve conversion and performance

Qualification

SEM experienceSEO experienceGoogle AdsGA4Adobe AnalyticsSemrushMozSearch ConsoleAnalytical skillsStakeholder managementHTML/CSS knowledgeCommunication skills

Required

4+ years of hands-on SEM and SEO experience for a B2C brand

Experience managing Google Ads campaigns with $25K+ monthly spend

Strong analytical skills and experience translating data into action

Proficiency with Google Ads, GA4, Adobe Analytics, Semrush, Moz, and Search Console

Excellent communication and stakeholder management skills

Preferred

Travel, D2C, or performance-focused B2C experience

Digital agency experience

Working knowledge of HTML/CSS

Benefits

Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes

Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.

50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals

401(k) with company match, life insurance, and disability coverage

Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.

Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community