Amgen · 1 day ago
Director, Cross-Channel Engagement
United States
Full-time
Remote
Director/Executive
9+ years expAmgen is a leading biotechnology company focused on serving patients with serious illnesses. The Director of Cross-Channel Engagement will shape content strategies and drive operational excellence across various marketing channels, working closely with brand teams and cross-functional partners to enhance content delivery and engagement.
BiotechnologyHealth CareManufacturingPharmaceutical
Responsibilities
Work closely with a priority brand marketing team to drive coordinated execution of cross-channel content deployment strategies in collaboration with Content Production teams, Media and Channel Operations teams, and Commercial Data & Analytics partners
Drive operational excellence and process improvements across the content production and deployment workflow (briefing, production, tagging, trafficking, measurement, etc.)
Lead weekly pod interactions across GCC channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit
Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves
Share channel-specific best practices and toolkits to enable Brand team execution at scale
Support development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation
Document results, learnings, and best practices to uplift content capabilities, including contributing to global standards and Amgen Brand Management training curriculum
Monitor and keep pace with the latest industry content innovations and recommended practices
Partner with Commercial Data & Analytics to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency
Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow
Qualification
Required
Doctorate degree and 4 years of marketing, content strategy, or engagement operations experience
OR
Master's degree and 7 years of marketing, content strategy, or engagement operations experience
OR
Bachelor's degree and 9 years of marketing, content strategy, or engagement operations experience
Preferred
10+ years of experience in content operations, digital marketing, brand execution, or cross-channel engagement
Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows
Strong project and collaborator management skills with a record of successful cross-functional collaboration
Experience developing and optimizing executional playbooks, templates, and SOPs
Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement
Proven ability to translate strategy into action through detailed implementation plans
Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements
Exceptional communication skills—both written and verbal—to influence across levels
Experience working with agencies, operations teams, and brand teams in matrixed environments
Comfortable navigating ambiguity and leading change in evolving marketing environments
Familiarity with life sciences or regulated industries strongly preferred
Benefits
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible.
Company
Amgen
Amgen is a biotechnology company that develops and manufactures human therapeutics for various illnesses and diseases.
10001+ employees
H1B Sponsorship
Amgen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (429)
2024 (485)
2023 (485)
2022 (540)
2021 (460)
2020 (444)
Funding
Current Stage
Public CompanyTotal Funding
$28.5B2022-12-12Post Ipo Debt· $28.5B
1983-06-17IPO
Leadership Team
Robert Bradway
Chairman and Chief Executive Officer
Jay Bradner
Executive Vice President of R&D, and Chief Scientific Officer
Recent News
2026-01-16
Pharmaceutical Technology
2026-01-16
2026-01-16
Company data provided by crunchbase