AT&T · 15 hours ago
Lead Digital Customer Growth - eCommerce
Atlanta, GA
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
5+ years expAT&T is a global leader in communications and technology, and they are seeking a Lead Digital Customer Growth professional to drive digital customer growth across their consumer and business digital ecosystem. The role involves collaborating with cross-functional partners to develop digital strategies, manage online launch rollouts, and enhance customer experiences to drive revenue and engagement.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms
Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships
Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue
Lead and optimize digital demand and traffic strategies in close partnership with marketing teams, prioritizing converged customer growth
Manage SEO strategy, execution, and performance to ensure the traffic strategy flows into the correct customer journey, driving conversion on owned platforms
Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation
Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times
Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives
Identify and address friction points, and deliver innovative experiences that improve customer sales journeys
Lead a test & learn mindset, develop strategies, and rapid experiments focused on increasing sales and conversion rates adopting structured hypothesis-driven rapid learning
Lead the development, execution, and ongoing optimization of growth experiments and campaigns using A/B testing, segmentation, and analytics
Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward
Focus on key trends and growth drivers such as personalization and scalable AI use cases
Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies
Utilize advanced analytics to gather insights on customer behavior and performance metrics
Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies
Identifies goals, metrics and appropriate analytics to measure the performance of the product and launches and its individual features, and continually makes recommendations and refinements to the product based on learnings
Regularly monitor, forecast, and report performance against targets to stakeholders
Analyzing relevant data to assist in defining business requirements and prioritizing features with the highest impact
Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem
Qualification
Required
Bachelor's degree (BS/BA) desired
5+ years of related experience
Certification is required in some areas
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
CTO
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
The Motley Fool
2026-01-09
Bizjournals.com Feed (2025-11-12 15:43:17)
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