Richardson · 23 hours ago
Director of Sales – Outdoor, Retail & Brand Division
Richardson is seeking a dynamic and visionary Director of Sales to lead their Outdoor, Retail, and Brand division. This role involves developing and executing a comprehensive sales strategy, fostering cross-functional collaboration, and building strong relationships with national retailers.
Sporting Goods
Responsibilities
Work closely with the CEO and SVP of Sales, to develop and execute a comprehensive sales strategy for the Outdoor, Retail, and Brand division, with a focus on sustainable growth and brand elevation
Mentor and guide the Sales Manager who leads and supports the outside sales force, and the National Account Manager who sells to and supports key house accounts
Build and maintain strong relationships with national retailers and key accounts across the outdoor and specialty retail landscape
Identify new market opportunities and guide the brand into the right retail environments that create fans, not just customers
Partner closely with Product, Merchandising, and Art to create a unified vision for how the brand shows up in the marketplace
Influence product direction and merchandising assortments based on market insights and retailer needs
Ensure the brand is represented with excellence—from trade show booths to in-store displays to digital presentations
Lead the development of market-specific sales tools including: Sample strategies, Catalogs and lookbooks, Merchandising assortments for trade shows, Curated, easy-to-shop assortments for diverse retail environments
Ensure the sales team has the tools, training, and insights needed to win in each market
Inspire, mentor, and develop a young, energetic team of internal sales support, account managers, and sales managers
Foster a culture of accountability, creativity, collaboration and customer-centric thinking
Model a “no job too small” mindset—comfortable thinking big and also jumping in to process an order when needed
Qualification
Required
Proven success in sales leadership roles within outdoor retail, branded consumer goods, or related industries
Experience working with national retailers and navigating complex account structures
Demonstrated ability to collaborate with product, merchandising, and creative teams to build cohesive brand experiences
Strong track record of developing effective sales tools and market-specific strategies
Ability to balance strategic thinking with hands-on execution
Preferred
Background in decorated apparel or custom product categories
Familiarity with the TEAM market
Experience leading and developing early-career sales talent
Company
Richardson
Founded in 1970, Richardson creates high-quality headwear and apparel for teams, retailers, brands, and businesses seeking unbeatable service, renowned craftsmanship, and innovative products.