Galderma · 1 week ago
Director, HCP Marketing – US Aesthetics
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. They are seeking a strategic and execution-focused Director of HCP Marketing to lead the launch of a first-in-class injectable neurotoxin, shaping the go-to-market strategy and driving adoption in the injectable aesthetics market.
Responsibilities
Develop comprehensive product launch plans, including market research plans, timelines, milestones, and budgets
Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix
Define launch objectives and ensure launch readiness for successful go-to-market launch strategies
Monitor and report on launch progress, including tracking of KPIs, identifying and mitigating risks
Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan
Lead the strategic direction, design, execution, and performance measurement of HCP focused marketing strategies and tactics to achieve brand objectives for the US Aesthetics franchise
Oversee the brand planning process, from situational analysis through executive leadership review, ensuring effective and timely development of strategies that enable the brand’s launch and growth
Deliver robust strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns—supporting new market/channel development, sales integration, and overall ROI analysis
Make informed decisions on P&L, revenue, and investment; analyze and challenge forecast assumptions, and support launch and lifecycle management plans adaptable to market needs
Guide test market pilots and evaluate the rollout of new programs based on data-driven findings and business priorities
Cultivate positive relationships within the Commercial team and with external leaders and other partners to improve brand strategy and implementation
Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning and execution adhere to all guidelines and standards
Drive a diverse, collaborative, and agile culture within the marketing team and throughout cross-functional interfaces
Collaborate with external agencies to create compelling promotional tactics, ensuring compliance with regulatory guidelines and alignment with brand objectives
Qualification
Preferred
Bachelors degree is required; advanced degree (MBA, MS) is strongly preferred
Minimum eight (8) years of relevant strategy and marketing experience in a highly matrixed organization
Pharmaceutical/medical device industry experience required. Relevant aesthetics/beauty experience highly preferred
Product management experience required, global marketing experience a plus
Product launch experience in a US marketing organization required, including developing launch positioning, tactical plans and leading cross-functional execution efforts
Proven experiences managing creative agencies, including developing creative briefs, timelines and budgets with little supervision
Excellent communication skills, including the ability to effectively present to senior leadership
Must be highly organized and able to perform multiple tasks simultaneously
Travel estimated up to 30%
Benefits
Health insurance
401(k) plan with employer match
Generous paid time off policy
Hybrid work schedules
Company
Galderma
Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.