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Intellect · 1 day ago

Growth Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Intellect is a leading AI-powered B2B technology company serving manufacturing and life sciences organizations for over 25 years in North America. They are seeking a highly driven Growth Marketing Manager to develop and execute integrated digital marketing campaigns that drive demand, pipeline, and brand growth for their QMS and CFW platform.

Enterprise SoftwareInformation TechnologyQuality AssuranceSaaSSoftware

Responsibilities

Develop and execute integrated digital marketing campaigns that drive demand, pipeline, and brand growth for Intellect’s QMS and CFW platform

Creating holistic integrated campaigns in the following channels: Google and Microsoft ads, email marketing through HubSpot, and LinkedIn social media

Own hands-on campaign execution across Google Ads and Microsoft Ads , including keyword research, ad copy development, bid management, budget pacing, and continuous optimization

Build, test, and scale paid search campaigns focused on lead quality, conversion performance, and cost efficiency

Email marketing deployment with A/B testing experience

Partner closely with the creative leader and product marketing team to build and optimize high-converting landing pages aligned to campaign objectives

Design and execute A/B tests across ads, landing pages, email campaigns in HubSpot and offers to improve conversion rates and engagement

Build, manage, and optimize all campaigns within HubSpot , including segmentation, automation, lead nurture, lifecycle management, and attribution

Ensure all campaigns are accurately tracked and reported within HubSpot to support funnel visibility, pipeline contribution, and ROI analysis

Collaborate with sales operations leader to align campaign reporting with pipeline and revenue outcomes

Develop high-impact messaging for email, paid search, and social programs that clearly position Intellect’s AI-powered QMS and CFW solutions

Analyze performance data, surface insights, and proactively optimize campaigns to exceed KPI growth targets

Operate as an independent campaign owner , who establishes priorities, managing timelines, and driving execution without day-to-day oversight

Qualification

Digital demand generationGoogle AdsMicrosoft AdsHubSpotLanding page optimizationEmail marketingPPC ad copywritingAnalytical mindsetB2B marketing experienceStrategic thinkingIndependent work

Required

Minimum of 8+ years of experience building and executing digital demand generation campaigns at a growth-stage B2B technology company and/or digital marketing agency environment

Demonstrated hands-on expertise with Google Ads and Microsoft Ads, including ad creation, keyword strategy, campaign builds, and ongoing optimization

Proven experience partnering on or leading the development of high-performing landing pages and conversion optimization initiatives

Strong command of HubSpot for campaign execution for paid ads, email marketing, Social Media, marketing automation, performance tracking, and executive reporting

Track record of creating campaigns that drive measurable improvements in lead quality, conversion rates, and pipeline impact

Strategic thinker who is equally comfortable executing day-to-day work and designing scalable campaign frameworks

Ability to work independently, manage multiple initiatives simultaneously, and drive outcomes with minimal supervision

PPC paid ad copywriting is required

Strong analytical mindset with experience using data to guide optimization decisions