Ethos Cannabis · 2 weeks ago
Digital Marketing Specialist
Philadelphia, PA, USA
Full-time
Onsite
Entry, Mid Level
1+ years expEthos Cannabis is a multi-state cannabis company focused on helping people live their best lives through informed access to cannabis. The Digital Marketing Specialist will manage day-to-day operations across digital platforms, focusing on email, SMS, and push campaigns while collaborating with various teams to optimize digital touchpoints for performance and marketing goals.
Alternative Medicine
Responsibilities
Execute customer messaging aligned to key lifecycle stages (new, active, waning, dormant, high-value, loyalty tiers)
Build and manage audience segments based on behavior, purchase history, engagement patterns, location, and loyalty status
Support re-engagement and retention initiatives by identifying drop-off points and developing targeted messaging to re-activate customers
Assist in refining lifecycle frameworks and messaging logic to reduce dependency on broad, one-size-fits-all campaigns
Plan, schedule, and deploy D2C and B2B email, SMS, and push campaigns through Alpine IQ (or equivalent platform)
Own message setup end-to-end, including:
Audience selection and segmentation
Copy QA and compliance checks
Timing and frequency considerations
Link creation and UTM tagging
Continuously test subject lines, send times, formats, CTAs, and messaging strategies to improve engagement and conversion
Balance promotional messaging with educational, product-focused, and experience-driven content to maintain long-term customer trust
Monitor performance metrics including open rate, click-through rate, conversion rate, revenue per send, unsubscribe rates, and retention trends
Report on messaging performance by lifecycle stage, campaign type, and channel
Use insights to make data-driven recommendations for improving messaging relevance, cadence, and effectiveness
Partner with digital leadership to translate messaging performance into actionable optimizations across ecommerce, loyalty, and content strategy
Support loyalty-driven messaging initiatives, including point reminders, reward education, tier progression, and personalized offers
Ensure loyalty offers are accurately reflected across messaging, menus, and app experiences
Assist with testing and troubleshooting loyalty promotions to ensure proper visibility, redemption, and customer understanding
Help identify opportunities where messaging can reinforce habitual behavior rather than transactional discounting
Coordinate messaging with website, app, and in-store promotions to ensure a consistent customer experience
Align messaging timelines with campaign launches, product drops, and retail initiatives
Support digital-to-store journeys by reinforcing key CTAs such as pre-orders, pickup reminders, and app adoption
Maintain high standards for QA across all messaging, ensuring accuracy, compliance, brand voice, and proper functionality before deployment
Monitor opt-in/opt-out compliance and customer feedback signals
Flag risks related to over-messaging, fatigue, or declining engagement and proactively recommend adjustments
Manage and maintain digital content across all platforms, including website, mobile app, ecommerce menus, and in-store digital signage
Own the digital content calendar, coordinating with content and design teams to support campaign launches and ongoing updates
Maintain product catalogs, banners, landing pages, and curated menus across ecommerce and digital menu platforms (e.g., Dutchie+)
QA and support testing of web, app, and menu experiences to ensure accuracy, alignment, and proper visibility of promotions and loyalty offers
Partner with retail and cross-functional teams to deploy and update in-store digital signage and touchscreen content in alignment with marketing initiatives
Support initiatives that connect online and in-store journeys, including app personalization, curated menus, and digital engagement features
Coordinate with third-party technology and software vendors to ensure digital platforms are operating reliably and efficiently
Assist with troubleshooting, testing, and maintenance of frontend and backend digital experiences across web, app, and ecommerce tools
Monitor digital traffic, performance, and revenue sources to identify optimization opportunities
Ensure all digital content meets brand standards, compliance requirements, and usability best practices (UI, cross-browser compatibility, accessibility)
Support loyalty program configurations, reporting, and issue resolution across platforms and locations
Use platform data, user feedback, and performance insights to identify issues and recommend improvements to digital experiences
Qualification
Required
Diploma or certification in computer science or similar field
Minimum of 1 to 3 years' experience in digital marketing, data, or front-end development
Basic working knowledge of modern HTML/CSS/JavaScript
Solid understanding of UI/UX principles and web standards
Proficiency with content management systems (CMS), WordPress preferred
Experience with digital cannabis platforms: Dutchie+, MJ Freeway, Alpine IQ
Proficiency with loyalty and retention programs, segmentation, and lifecycle marketing
Strong organizational and project management abilities
Excellent verbal and written communication skills
Comfort presenting insights and digital performance updates to cross-functional teams
Ability to interpret and visualize data to support decision-making
Comfortable working with designers and writers to ensure digital assets meet brand standards
Detail-oriented with strong QA practices
Proactive, deadline-driven mindset with ability to manage multiple projects simultaneously
Company
Ethos Cannabis
Cannabis Ethos argues that cannabis has a legitimate purpose in society.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gibran Washington
Chief Executive Officer
Ryan Riggs
Chief Operations Officer
Recent News
Ethos Cannabis/ MLH MSO Holdco, Inc.
2025-11-14
Ethos Cannabis/ MLH MSO Holdco, Inc.
2025-09-02
2025-02-07
Company data provided by crunchbase