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The Sports Facilities Companies · 16 hours ago

Revenue Strategy Director - AdventHealth Sports Park at Bluhawk

Overland Park, KS

Full-time

Onsite

Lead/Staff, Director/Executive

$70K/yr - $100K/yr

5+ years exp

The Sports Facilities Companies is managing AdventHealth Sports Park at Bluhawk, a premier sport, recreation, and entertainment destination in Overland Park, KS. The Sales Director will own the multi-line revenue plan and commercial strategy, focusing on sponsorships, events, and retail activations to drive profitable growth and achieve revenue targets.

ConsultingRecreationSports

Responsibilities

Build the annual and quarterly revenue plan by line of business (sponsorships/premium, events, group/FEC, retail/ancillary), including pricing architecture, promotional guardrails, and margin goals

Develop demand plans by segment (corporate, education, community, sports, nonprofit) and seasonality; set pacing and waterfall targets

Create and maintain rate cards, asset valuations, program bundles, and capacity rules; implement dynamic pricing where applicable

Govern holds and inventory controls in partnership with Operations to ensure deliverability and protect guest experience

Define ICPs, target lists, and outbound cadences; establish CRM stage definitions, exit criteria, and activity standards

Drive pipeline coverage (3-4x), deal strategy, and SLA handoffs from Sales to Operations (BEOs/function sheets, COIs, deposits)

Lead weekly and monthly forecasts with bottoms-up reconciliation to own variance analysis and corrective action plans

Build dashboards for pace-to-plan, channel/offer performance, and win/loss insights; translate data into decisions

Partner with Marketing to deploy multi-channel campaigns that align to demand windows, inventory, and revenue mix targets

Test and iterate offers, sequencing, and creative; measure CAC/ROI and lifetime value of accounts and programs

Support sponsorship asset development, packaging, and valuation; assist with proposals, pricing, and renewal strategies

Implement fulfillment playbooks to ensure promised assets are delivered and reported

Run a weekly Revenue Council with Sales, Marketing, and Operations to align inventory, pricing, and promotional calendars

Coordinate with Finance on P&L impacts, margin expansion initiatives, and quarterly business reviews

Set KPI scorecards for Sales and channel owners (activity, conversion, ASP, sales cycle, utilization/mix, gross margin)

Identify capability gaps; recommend enablement, tools, and process improvements

All other duties as assigned by management

Qualification

Revenue strategySales operationsCommercial planningPricing/packagingCapacity managementCRM toolsFinancial analysisStakeholder managementSponsorship valuationEvent revenueGroup programmingExcel modelingTableau/Power BIStorytelling skills

Required

Bachelor's degree in business, Finance, Economics, or related field

5+ years in revenue strategy, sales operations, commercial planning, or product/pricing within sports, entertainment, hospitality, FEC, or events

Must be able to work flexible schedules including weekends, nights, and holidays

Demonstrated experience with multi-line revenue planning, pricing/packaging, and capacity/inventory management

Proficient with CRM/BI tools (e.g., Salesforce, HubSpot, Tableau/Power BI) and Excel for modeling and forecasting

Strong analytical, financial, and storytelling skills; able to translate data into actionable plans

Excellent stakeholder management; proven record of partnering with Sales, Marketing, Operations, and Finance

Must be able to lift 50 pounds waist high

May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend

Will be required to operate a computer

Facility has intermittent noise

Preferred

MBA or advanced analytics experience a plus

Background in sponsorship valuation, events revenue, or FEC/group programming

Company

The Sports Facilities Companies

The Sports Facilities Companies (SFC) is the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities.

Founded in 2003

Clearwater, Florida, USA

1001-5000 employees