Fractional Labs · 1 week ago
Chief Marketing Officer (CMO) - Co-Founder
United States
Full-time
Remote
Director/Executive
8+ years expFractional Labs is an innovative company focused on providing AI-powered financial intelligence. They are seeking a Chief Marketing Officer (CMO) and co-founder to create a marketing engine that establishes the company as a category leader in AI financial intelligence, with responsibilities spanning brand development, demand generation, and product marketing.
Computer Software
Hiring Manager
Sasan G.
Responsibilities
Own the “AI vs Fractional CFO” narrative
Establish Fractional Labs as the category leader in AI financial intelligence
Build founder-led thought leadership across AI, BI, and FinTech
Develop crisp positioning, messaging, and brand voice that finance leaders trust
Scale our Free Forever plan as the primary acquisition engine
Build performance marketing across paid search, paid social, retargeting, and ABM
Create a content engine (SEO, reports, webinars, case studies) that compounds
Drive qualified pipeline for Pro, Business, and Enterprise tiers
Own the funnel: Free → Pro → Business → Enterprise
Design onboarding, activation, and lifecycle campaigns
Partner with Product on in-app messaging and feature launches
Run continuous A/B testing to improve conversion and activation
Lead GTM for features, integrations, and pricing tiers
Build sales enablement, battle cards, and enterprise narratives
Position our 555+ financial reports as premium differentiators
Tailor messaging for key verticals (VC, PE, accounting firms, multi-location ops)
Launch customer advocacy, testimonials, and referral programs
Build community for accountants and channel partners
Drive retention, expansion, and upsell via lifecycle marketing
Build marketing automation, attribution, and analytics stack
Hire and scale a high-performing team (demand, content, product marketing, ops)
Own KPIs, dashboards, budget, and ROI
Qualification
Required
Proven 0→$10M ARR B2B SaaS marketing leader
8+ years in marketing; 3+ as VP Marketing, CMO, or Head of Growth
Deep experience in PLG + Enterprise marketing
Strong background in Analytics, BI, FinTech, or Financial Software
Comfortable marketing to CFOs, finance teams, and executive buyers
Hands-on builder who can write copy, ship campaigns, and scale systems
Obsessive about metrics: CAC, LTV, funnel conversion, ROI
Benefits
True co-founder equity & ownership
Company
Fractional Labs
Fractional Labs: Best AI forecasting for financial decision-making Cost: $0 Starter, upgrade to Pro from $25/mo Fractional Labs focuses on one problem most finance teams struggle with: turning raw financial data into decisions fast enough to matter.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase