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Rankings.io · 1 day ago

Senior Graphic Designer - Web & Brand

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $85K/yr

6+ years exp

Rankings.io is a digital marketing agency specializing in personal injury law firms. They are seeking a Senior Graphic Designer (Web & Brand) to create modern, high-impact designs for websites, brand identities, and digital marketing assets, focusing on conversion optimization and collaboration with various teams.

AdvertisingBrand MarketingDigital MarketingMarketingSEOSocial Media ManagementSocial Media MarketingWeb Design

Growth Opportunities

Responsibilities

Create highly visually engaging, user-friendly designs that align with best practices for grid-based layouts, conversion and engagement

Develop on-brand visuals, ad creatives, infographics, and social media graphics that capture attention and reinforce client authority

Create original logo designs and optimize brand identities for law firms and develop brand guides that clearly define typography, color systems, logo usage, and visual identity rules

Experience and familiarity with creating graphics for both paid and organic social media

Ability to use design, graphics and messaging to tell our clients' story and create compelling visual calls to action

Expert knowledge of visuals, design, messaging and elements that convert and differentiate clients

Edit and optimize photography to complement website, video and digital content when needed

Partner with Design Leadership, Project Management, Account Management, Development, SEO, and Social teams to ensure all deliverables align with client expectations, campaign goals and performance insights using conversion-focused creative assets

Collaborate with other designers to ensure systems, quality, and processes are consistent and optimized

Take full ownership of deliverables while managing deadlines in a fast-paced environment

Maintain and contribute to elevating a high standard of design excellence that reflects Rankings' reputation for professionalism and authority

Stay current with design trends, UX/UI best practices, and emerging creative technologies to continually push visual innovation

Leverage AI tools and workflows to increase creative efficiency while maintaining quality

Maintain and refine reusable design frameworks and templates for scalability and consistency

Continuously identify areas needing improvement and iterate on creative assets to increase engagement and conversion performance

Qualification

Graphic DesignWeb DesignBrand DesignFigmaAdobe Creative SuiteConversion OptimizationSocial Media DesignImage EditingUX/UI DesignCommunication SkillsCollaboration SkillsOrganizational SkillsPresentation Skills

Required

6+ years of experience in graphic design, web design, and brand design (agency experience preferred)

Proven ability to create conversion-optimized designs for digital platforms

Senior-level knowledge designing responsive websites, unique hero banners, landing pages, and logos

Strong proficiency in creating and understanding designs for paid social ads and organic social media

Expert knowledge in Figma and Adobe Creative Suite

Strong quality control with exceptional attention to detail, file organization, and design accuracy

Advanced understanding of CRO, UX/UI, and visual hierarchy for websites and landing pages

Experience editing images, brand designs, graphics and existing designs across all media

Familiarity with AI-based design tools and a willingness to explore automation for efficiency

Excellent communication and collaboration skills; comfortable working in remote, cross-functional teams

Strong organizational skills with the ability to manage and deliver multiple projects in a fast-paced, deadline-driven environment

Strong presentation skills with clients and internal teams to create buy in and authority

Takes full ownership of quality, proactively drives improvements, and operates with a high level of initiative

Preferred

Motion Graphics: The ability to animate branded assets, video intros/outros, and transitions using After Effects or equivalent tools

Video Editing: Edit raw footage into polished short-form video content optimized for web and social media using Adobe Premiere, Final Cut Pro, or similar software

Photography & Video Art Direction: Ability to provide direction for photo and video shoots that align with clients' brand, theme, and differentiating factors

HTML5 Ad Design: Create interactive ads featuring animations, text, and imagery using Google Web Designer, Adobe Animate, or equivalent software