Apply on Employer Site

Unilever · 13 hours ago

Manager, Performance Analytics - BW

Hoboken, NJ

Full-time

Onsite

Senior Level, Lead/Staff

$116K/yr - $174K/yr

8+ years exp

Unilever is a global company focused on beauty and wellbeing, and they are seeking a Manager for Performance Analytics to lead campaign measurement and performance reporting. This role involves managing analytics for assigned brands, collaborating with various stakeholders, and providing actionable insights to optimize media effectiveness.

ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene

Culture & Values

Responsibilities

Manage the implementation of media measurement frameworks, ensuring proper setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness

Collaborate with a team of analysts and internal stakeholders (e.g., Marketing, Customer Development, Data Engineering) and external partners/agencies

Work across teams to advance the automation and visualization of media performance data, ensuring timely delivery of actionable insights to stakeholders

Guide the development of predictive models and advanced analytics solutions for media mix optimization, audience segmentation, and channel performance

Champion the adoption of new tools, methodologies, and best practices in media analytics

Manage relationships with research and media agencies, ensuring alignment on KPIs and learning agendas

Present complex findings to senior leadership, translating analytics into clear business narratives and recommendations

Works closely with Data Engineering (for data and dashboards) and Advanced Analytics (for methodology and experimentation). Does not own data pipeline development or statistical model design

Qualification

Media analyticsCampaign analyticsData visualizationROI modelingDigital marketing measurementPredictive modelingStakeholder managementSyndicated dataCommunication skillsStorytellingCollaborationLeadershipHands-on experience

Required

8+ years in media analytics, marketing science, or related fields (consumer goods experience preferred)

Demonstrated leadership of analytics teams and cross-functional projects

Strong understanding of media measurement, ROI modeling, and campaign analytics

Well-versed in major media platforms such as Google, Meta, TikTok, and others, with hands-on experience leveraging these channels for campaign execution and optimization

Hands-on experience

Excellent storytelling, communication, and stakeholder management skills

Familiarity with syndicated and retailer data (e.g., Nielsen, Vivvix, Pathmatics, Circana) is a plus

Preferred

Understanding of the evolving retail media landscape, including Amazon/AMC, Walmart Connect, and Target/Roundel

Understanding of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms)

Advanced proficiency with data visualization (Power BI, Tableau), cloud data platforms (Azure, AWS, GCP), and analytics tools (SQL, Python, Databricks)