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General Motors · 5 days ago

Brand & Product Communications Lead – GM Brand, Adjacencies & Planning

Warren, MI

Full-time

Hybrid

Senior Level

6+ years exp

General Motors is a leading automotive company committed to a vision of Zero Crashes, Zero Emissions, and Zero Congestion. The Brand & Product Communications Lead will lead strategic storytelling across various business areas critical to GM’s success, requiring strong writing skills and the ability to manage complex communications initiatives.

AutomotiveElectric VehicleInformation ServicesManufacturingTransportation

No H1B

Responsibilities

Lead the development and execution of communications strategies for GM Brand and GMs' business adjacencies, ensuring alignment with enterprise goals

Serve as a subject matter expert and trusted partner to internal stakeholders across sales, marketing, legal, and agency teams

Conduct research and story mining to uncover compelling narratives that support business priorities and brand positioning

Manage multiple communications streams, ensuring timely, accurate, and strategic dissemination of information

Contribute to internal and external communications, executive messaging, and cross-functional storytelling initiatives

Oversee the development of content for digital platforms, events, and leadership communications

Mentor junior team members and contribute to team development and collaboration

Use data and insights to evaluate communications effectiveness and inform future strategies

Qualification

Communications strategyBrand strategyCross-functional collaborationDigital storytellingWriting skillsResearch skillsMedia relationsData analysisStorytellingMentoring