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SailPoint · 1 week ago

Sr. Field Events Marketing Specialist

Maryland, United States

Full-time

Hybrid

Mid, Senior Level

$96K/yr - $178K/yr

4+ years exp

SailPoint is seeking a dynamic, hands-on Sr. Field Events Marketing Specialist to serve as a tactical executor and strategic planner for SailPoint-led and 3rd-party regional field events across the US East & Canada. This role involves planning, execution, and analysis of field marketing events to drive awareness, generate pipeline, and accelerate business growth.

Enterprise SoftwareIdentity ManagementRisk ManagementSoftware

Growth Opportunities

Responsibilities

Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns

Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact

Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation

Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams

Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI

Maintain up-to-date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation

Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines

Uphold the company’s brand standards across all event activations, ensuring a consistent and high-quality experience

Qualification

Field event marketingEvent management platformsBudget managementData analysisProject managementVendor managementCommunication skillsInterpersonal skillsPresentation skillsStrategic thinking

Required

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience

4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment

Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences

Proven track record of delivering successful field events and activations

Excellent strategic thinking, project management, interpersonal, communication and presentation skills

Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc

Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc

Strong data analysis skills, with the ability to report on event success and derive actionable recommendations

Ability to quickly adjust strategies in response to market shifts or on-the-ground challenges and to be comfortable with ambiguity and fast paced environments

Demonstrated ability to work independently with minimal supervision and collaboratively and cross-functionally as part of a team

Ability and willingness to travel (25%-30%) for event coordination and execution