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Eko Health · 1 month ago

Senior Associate, Product Marketing & Growth (Eko+ Membership)

Emeryville, CA

Full-time

Onsite

Senior Level

$120K/yr - $134K/yr

5+ years exp

Eko Health builds AI and digital tools to enable healthcare providers to detect heart and lung disease more accurately. They are seeking a Senior Associate of Product Marketing & Growth to drive growth, engagement, and retention for Eko’s software subscription business, focusing on messaging, positioning, and experimentation.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningMedical DevicemHealthSoftware

Responsibilities

Own the Eko+ Growth Roadmap: Own and evolve the Eko+ growth roadmap using deep analysis of funnel metrics, customer behavior, and experiment results to drive trial sign-ups, paid conversion, engagement, and retention

Own Eko+ Messaging and Positioning: Own Eko+ messaging and positioning across all customer surfaces, informed by performance data, experimentation results, and customer insights

Lead GTM Strategy for Key Launches: Drive data-informed positioning and customer-facing messaging when new features, experiences, or workflows are launched in the Eko App

Experimentation and Funnel Optimization: Design, implement, and analyze A/B tests across messaging, onboarding, pricing, cancellation, and lifecycle flows, translating results into product and growth improvements

Product-Minded Customer Insight Analysis: Analyze quantitative performance data and qualitative customer feedback to identify behavioral patterns, diagnose funnel issues, and inform roadmap decisions

Analytics and Performance Reporting Ownership: Own Eko+ analytics, dashboards, and performance reporting, partnering with Product, Finance, and Business Intelligence to ensure data accuracy and actionability

Cross-Functional Execution with Product and Engineering: Work closely with Product, Design, and Engineering to launch experiments, ship changes, evaluate impact, and iterate

Continuous Product Improvement: Apply experimentation learnings and data insights to influence ongoing Eko App and Eko+ product development

Qualification

Product MarketingGrowth MarketingData AnalysisExperimentationMarket AnalysisBusiness AcumenCompliance StandardsProject Management ToolsCross-Functional CollaborationCommunication Skills

Required

Bachelor's degree in Business Administration, Marketing, or a related field

5–8+ years of experience in product marketing, growth marketing, product management, management consulting, strategy & operations, or similar roles

Strong sense of ownership, with a proven track record of leading initiatives end-to-end and measuring their impact using data

Highly analytical and product-minded, with the ability to dive into funnel metrics, experimentation results, and customer data to inform decisions

Proven ability to drive execution of complex, cross-functional initiatives in partnership with cross-functional teams

Comfortable operating in dynamic environments, adapting priorities quickly, and balancing speed with rigor

Excellent written and verbal communication skills, including experience presenting insights and recommendations to senior stakeholders

Strong technical and analytical fluency, with experience using data analysis, experimentation, and project management tools to evaluate and iterate on growth initiatives