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Eko Health · 1 week ago

Enterprise Marketing Manager

San Francisco Bay Area

Full-time

Hybrid

Mid, Senior Level, Lead/Staff

$150K/yr - $168K/yr

8+ years exp

Eko Health is a leading healthcare technology company focused on AI and digital tools for detecting heart and lung diseases. The Enterprise Marketing Manager will lead initiatives in demand generation, field marketing, content development, and analytics to enhance Eko's market presence and drive sales in enterprise clinical organizations.

Artificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningMedical DevicemHealthSoftware

Responsibilities

Own strategy, planning, and execution for all conferences and tradeshows

Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up)

Manage conference assets including banners, booths, handouts, case studies, and video needs

Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business

Budget management for conferences and tradeshows

Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking

Lead segmentation and targeting lists supporting strategic outbound and ABM programs

Build and optimize multi-touch email campaigns in marketing automation tools

Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting

Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates

Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance

Manage inbound lead flow, qualification routing, and monthly reporting dashboards

Track funnel performance (MCL → MQL → Opportunity) for enterprise segments

Deliver insights that inform campaign strategy, targeting, and ROI

Support company awards submissions and industry recognition programs

Qualification

B2B marketing experienceField marketing programsCRMMarketing toolsAnalytical skillsWriting skillsCross-functional project managementTelehealthAI tools