Capital One · 13 hours ago
Manager, Integrated Product Marketing| Retail Bank
Richmond, VA
Full-time
Onsite
Mid, Senior Level
$138K/yr - $158K/yr
5+ years expCapital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.
BankingCredit CardsFinanceFinancial Services
No H1B
Responsibilities
Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy: You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising
Develop Messaging Strategy: You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels
Drive the Learning Agenda: You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products
Champion Campaign Integration: You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem
Qualification
Required
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns
Hands on strategic planning experience for multi-channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies
Experience writing insightful creative briefs and leading the creative development process from concept to execution
A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment
Preferred
7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry
Benefits
Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
A comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Lo Li
CTO, Managing Vice President Retail Bank
Daniel Arellano
Senior Vice President, Business Cards and Payments
Recent News
2026-01-09
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-09
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