Ray Advertising · 1 day ago
Business Development Manager
United States
Full-time
Remote
Mid, Senior Level
$45K/yr - $75K/yr
4+ years expRay Advertising is a U.S.-based company specializing in performance marketing, health insurance, and e-commerce. They are seeking a results-driven Business Development Manager to own advertiser acquisition, revenue growth, and strategic partnerships for their performance marketing business.
AdvertisingAffiliate MarketingLead Generation
Responsibilities
Own the full sales cycle from qualified meeting to signed agreement
Conduct discovery calls, needs analysis, and solution-based selling
Present Ray Advertising’s performance-driven value proposition to decision-makers
Negotiate pricing, volume commitments, and commercial terms
Close new advertiser partnerships and achieve monthly and quarterly revenue targets
Manage a healthy, high-quality sales pipeline sourced by SDRs and inbound channels
Forecast revenue accurately and maintain deal momentum
Onboard new advertisers in coordination with internal teams
Primary focus is new advertiser acquisition, with account growth and retention as secondary responsibilities
Grow accounts through upsells, cross-sells, and increased volume commitments
Maintain strong advertiser relationships to ensure retention and long-term growth
Identify high-potential advertiser segments and vertical opportunities
Develop strategic partnerships with agencies, brands, and enterprise advertisers
Expand Ray Advertising’s footprint across insurance, home services, finance, legal, mass tort, and other verticals
Provide market intelligence and competitive insights to leadership
Maintain accurate CRM records (HubSpot, Pipedrive, or similar)
Track deal stages, revenue forecasts, and conversion metrics
Report on pipeline health, close rates, and revenue performance
Ensure transparency and data integrity across all sales activities
Work closely with SDRs to optimize lead quality and conversion
Collaborate with operations, compliance, and marketing teams for smooth onboarding
Provide feedback to leadership on product-market fit and advertiser needs
Support continuous improvement across sales and revenue operations
Qualification
Required
4–8 years of experience in Business Development, Sales, or Account Executive roles
Proven track record of closing deals and consistently hitting revenue targets
Experience selling performance marketing, Pay Per Call, lead generation, or affiliate solutions
Strong understanding of ROI-driven, CPA/CPL-based sales models
Demonstrated ability to manage complex B2B sales cycles
CRM platforms (HubSpot, Pipedrive)
Sales forecasting and pipeline management
Contract negotiation and pricing strategy
Performance marketing metrics (Pay Per Call, CPA, CPL, ROI)
Excellent English communication (written & verbal)
Strong negotiation and closing skills
Strategic thinking with execution discipline
High accountability, ownership, and resilience
Ability to influence stakeholders and build trust
Preferred
Experience selling to U.S.-based advertisers
Background in insurance, home services, finance, or high-intent lead generation
Experience working in remote, fast-paced, performance-driven sales environments
Exposure to contract negotiation and long-term advertiser agreements
Benefits
Remote work flexibility
Clear path to Senior Business Development Manager and Sales Leadership
Performance-based participation in U.S. business travel and global industry events
Exposure to high-volume, high-value advertisers
Direct impact on company growth and revenue strategy
Clear, performance-based advancement
Opportunity to influence sales strategy and market expansion
Hands-on leadership exposure
Long-term growth into Sales Director or Revenue Leadership roles
Company
Ray Advertising
Ray Advertising offers pay-per-call, lead generation, and affiliate network marketing services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase