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Capital One · 21 hours ago

Manager, Marketing Strategy: Direct Mail Marketing| Retail Bank

McLean, VA

Full-time

Onsite

Mid, Senior Level

$138K/yr - $158K/yr

5+ years exp

Capital One is seeking a creative and analytical Marketing Manager to lead the Direct Mail marketing strategy for their Retail Bank division. This strategic leadership role will focus on scaling Direct Mail strategies to drive growth and oversee the development and execution of marketing efforts in partnership with internal and external teams.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing

Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results

Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective

Steward the maintenance and monitoring of channel efforts with internal team members & partners

Keep pace with industry trends and best practices to drive channel innovation

Act as a go-to Direct Mail expert for internal teams, democratizing insights and learnings

Introduce new opportunities to drive business growth in an efficient & profitable manner

Qualification

Direct Mail marketingMarketing analyticsSegmentation & targetingCreative strategyBudget managementData storytellingStrategic visionCross-functional collaborationCommunication skills