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Saxbys · 20 hours ago

Senior Manager, Brand & Partnerships Activation

Philadelphia, PA

Full-time

Onsite

Senior Level

5+ years exp

Saxbys is seeking a Senior Manager of Brand & Partnerships Activation to serve as their primary brand ambassador to external partners. This role is focused on developing and executing campus activation strategies to elevate Saxbys' presence and drive brand awareness through strategic partnerships and events.

CateringCoffeeFood and BeverageRestaurantsRetail

Work & Life Balance

Responsibilities

Develop and execute comprehensive strategies for grand opening events, on-campus media placements, and partner communications that maximize brand impact and ROI

Create scalable processes that can be implemented across multiple campus openings simultaneously

Serve as Saxbys' primary marketing representative to all campus partners, building relationships with key stakeholders and generating excitement for our brand, targeting the students of our new and existing campuses

Lead communications and press pitches for grand opening events, pre-opening marketing activations, campaign launches, and more

Identify high-impact media opportunities across campus placements, digital/social media, sponsorships, and emerging channels (e.g. NIL)

Prioritize activations, negotiate rates, and strategically allocate budget to establish broad brand awareness on new campuses while maintaining relevance on existing ones

Track and report on media KPIs to inform budget decisions

Own the strategy and oversee execution of the Student Vice President program, establishing clear goals and processes for campus activation

Create frameworks that enable SVPs to build partnerships and operate with guided autonomy

Oversee influencer partnership strategies for SVP influencer pitches and supporting goal achievement

Oversee strategy of required event plans for campaign events that SVPs execute, such as Happy Hours and Influencer Preview Parties

Collaborate on overall brand strategy and ensure alignment between campus activation initiatives and broader marketing objectives

Work cross-functionally with creative, digital, and content teams to execute the brand activation vision

Partner with operations to ensure seamless coordination between marketing initiatives and cafe openings

Build and maintain relationships with university stakeholders, media partners, and community organizations to maximize Saxbys' campus presence

Qualification

Brand ActivationEvent ManagementMedia StrategyPartnership DevelopmentScalable Process DevelopmentCross-Functional LeadershipCommunication SkillsRelationship BuildingTeam Collaboration

Required

Support, exhibit, and promote Saxbys Mission and Core Values in all daily activities

Bachelor's degree in Marketing, Business, Communications, or related field

Travel Requirement up to 30%

Valid driver's license

Physical requirements: Able to stand, walk, and smile for extended periods of time

Physical requirements: Able to stoop and kneel

Physical requirements: Push, pull, lift or carry up to 35 lbs

Physical requirements: Ascend or descend ladders, stairs, ramps

Company

Saxbys

Glassdoor3.9

Saxbys is a national education company – disguised as a coffee company – on a mission to Make Life Better by supporting and empowering the next generation of leaders and entrepreneurs through experiential learning.

Founded in 2005

Philadelphia, Pennsylvania, USA

501-1000 employees