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Cardin McCoy · 16 hours ago

Digital Marketing Manager, Kids' Apparel

United States

Full-time

Remote

Mid Level

$80K/yr - $110K/yr

Cardin McCoy is a small fast-growing kids apparel brand, and they are seeking a Digital Marketing Manager to execute their digital growth engine. The role involves managing paid media, creative testing, community activation, and retention campaigns while reporting performance to leadership.

ApparelFashionManufacturingRetail

Responsibilities

Manage and optimize Meta, Google, and other paid channels

Own new customer acquisition efficiency (aMER, CAC, CPA)

Control budgets, pacing, and scaling within leadership targets

Launch and manage structured creative tests

Work with designers, UGC creators, and brand reps to generate ad content

Identify winning ads and scale them; kill underperformers

Help grow and activate the Cardin McCoy VIP customer community

Support and manage an affiliate and brand rep program

Turn happy customers and creators into content and traffic

Use community feedback to improve marketing performance

Help plan and execute email and SMS campaigns to drive repeat purchases

Work with creative and community teams to develop offers and content

Support reactivation, upsell, and seasonal campaigns

Track retention performance and suggest improvements

Translate leadership’s revenue and growth targets into spend and testing plans

Pace budgets and scale campaigns based on performance

Coordinate with Operations on inventory and launch timing

Ensure growth stays profitable and operationally supported

Track and report daily, weekly, and monthly marketing performance

Monitor aMER, MER, CAC, AOV, and conversion rates

Clearly communicate what is working and what is not

Qualification

Paid media managementMeta Ads expertiseGoogle Ads expertiseBudget managementCustomer acquisition strategiesEmail marketingCommunity engagementAffiliate marketingPerformance reporting