Beauty by Imagination (BBI) · 1 day ago
Assistant Manager, Community & Content
New York, NY
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $70K/yr
1+ years expBeauty by Imagination (BBI) is focused on keeping their brands relevant through social media marketing. The Assistant Manager, Community & Content is responsible for executing day-to-day social media activities, managing community engagement, and creating compelling social content to strengthen brand loyalty.
BeautyConsumer GoodsWellness
Responsibilities
Concept, film & edit photo & video content to fuel organic feeds, possible use in paid social
Create, design & modify assets using Canva for quick, on-trend content creation
Execute briefs for content creation, project manage & route for review & alignment
Write compelling social captions, optimizing for GEO
Manage assets & distribute to internal & external teams as needed
Attend PR/Influencers events, photoshoots, activations to capture social-first content
Identify social trends & quickly action to create content within 24 hours
Support content performance analysis, adjust for ongoing content creation
Must be comfortable speaking on camera and being featured in content regularly
Daily community management – reactive & proactive – across all key platforms
Engaging with influencers on social, coordinating with Influencer/PR to send products
Surprise & delights with consumers for product opportunities
Searching keywords, terms, brand name, tags and engaging ongoing with all UGC
Community management on paid social media advertisements thru social tech integration
Discovery of creators, artists, and other partners to develop unique content for social
Managing day to day asset creation, modification, edits, reviews and approval process
Accepting collaboration posts, partnering with Influencer/PR Lead for coordination
Must be comfortable speaking on camera and being featured in content regularly
Daily scheduling & posting on all social platforms
Execution of social media giveaways
Supporting social calendar updates
Support social media performance analytics, pulling data & support analysis
Coordinate sending product for paid TTS affiliate partners
Engage with TTS affiliate content, identify partners for possible owned content creation
Attend TTS Affiliate events & networking moments with creators
Qualification
Required
Extensive knowledge of major social media platforms and technologies
Experience with TikTok Shop programming & affiliate management
Knowledge & experience using social & influencer management technology platforms
Content Creation, copywriting, video & photo editing and graphic design skills. Proficiency with Canva, Photoshop, Adobe Illustrator, CapCut, etc
Early adopter of new and emerging social media platforms
Strong verbal and written communication skills; strong presentation skills
Bachelor's Degree in marketing, communications, business, or other relevant field
Min. 1 year of professional social media experience
Expertise required across TikTok, Instagram, Facebook, YouTube, and Pinterest
This role is NYC-based with a hybrid schedule of both in-office and remote workdays. Must be available to be in NYC three days/week
Preferred
Beauty/hair care and multi-brand portfolio experience preferred
Familiarity with social reporting tools like Dash Hudson, Microsoft Suite
Company
Beauty by Imagination (BBI)
Beauty by Imagination is a global haircare company dedicated to boosting self-confidence with imaginative solutions for every hair moment.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Doug Gillespie
CEO
Francesca Raminella
Chief Executive Officer
Recent News
2025-09-04
2025-08-06
Company data provided by crunchbase