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Jennings Social Media & Martech · 1 day ago

Paid Media: Social Media& Google Ads Specialist (Freelance Contract)

United States

Contract

Remote

Mid Level

3+ years exp

Jennings Social Media & MarTech (JSMM) is a global social media marketing and digital advertising agency. They are seeking a part-time Paid Media Specialist to execute digital ads for social media and Google, managing and optimizing ad performance to drive conversions.

AdvertisingPublic Relations

Responsibilities

Creating, managing, monitoring and optimizing costs for the performance of ads to generate conversions

Doing research and performing competitive bidding

Measuring, analyzing and reporting on campaign updates such as CPC, CPA and benchmarks

Establish KPIs and other metrics to ensure we are hitting campaign goals

Continuously monitor the effectiveness of these programs to ensure we are driving value and ROI

Qualification

Google AdsSocial Media AdvertisingGoogle AnalyticsData Analytics ToolsEvent-based Conversion TrackingBachelor’s DegreeCuriosityResults-oriented

Required

Bachelor's degree in advertising, marketing, communications (or a related field)

3-5 years of hands-on digital advertising experience

Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Bing, LinkedIn, TikTok, etc

Proficient in Google Data Studio, and/or other comparable data analytics and visualization tools

Experience in implementing event-based conversion tracking