CURE · 2 weeks ago
Vice President Finance
United States
Full-time
Remote
Director/Executive
$200K/yr - $220K/yr
15+ years expCure is a venture-backed hydration brand based in New York City, offering a premium hydration solution with a science-backed formula. The VP of Finance will lead the finance function, managing FP&A, cash management, pricing strategy, and investor reporting while driving profitable growth and operational excellence.
Food and BeverageOrganicOrganic Food
Responsibilities
Corporate development: lead financial workstreams for strategic processes and future financing rounds; own financial modeling, valuation scenarios, QoE support, and diligence responses
Cash, working capital & treasury: manage weekly cash forecasting, AR/AP cadence, optimize vendor/customer terms, oversee credit facilities and banking relationships, and evaluate alternative financing to support growth
Own company-wide FP&A: build and maintain the annual operating plan and multi-year model; oversee monthly forecasting, sensitivity analyses, and scenario planning
Pricing, trade & channel P&Ls: develop pricing architecture and guardrails; evaluate trade spend and promotion ROI across Retail, Amazon, and DTC to drive contribution margin expansion by channel and SKU
Inventory, COGS & margin management: build standard costing, landed cost tracking, PPV analysis, and BOM discipline; partner with Ops on S&OP, supply planning, MOQs, and cash-efficient inventory turns
Board, investor & lender reporting: deliver monthly/quarterly reporting packages, KPIs, and variance commentary; support investor communications, data room readiness, and due diligence
Lead accounting oversight : manage Controller and outsourced partners; ensure accurate and timely monthly close, revenue recognition, inventory valuation, COGS tracking, and accruals; maintain strong internal controls and audit readiness
Data & systems : enhance our finance tech stack (ERP/EDI); implement scalable processes and dashboards for visibility into sales velocity, LTV/CAC, contribution margin, and inventory health
Tax, audit & compliance : coordinate external tax and audit firms; manage 409A, insurance, and risk-related processes
Cross-functional leadership : act as a thought partner to the CEO and leadership team; translate financial insights into clear recommendations and drive accountability across the organization
Qualification
Required
15+ years of finance experience, including CPG or consumer products leadership, startup-to-scale and/or PE-backed experience strongly preferred
Demonstrated ownership of inventory and cost accounting in a physical goods business
Proven track record leading an acquisition (sell-side and/or buy-side) and/or later-stage financing (growth equity, venture debt, asset-backed facilities)
Hands-on FP&A athlete with the ability to operate at 10,000 ft and 10 ft: you can build the model, pressure-test assumptions, and present to the Board
Skilled in channel economics (Retail, Amazon, DTC), trade spend ROI, contribution margin by SKU/channel, and cohort-based LTV/CAC
Systems-savvy: ERP/EDI (e.g., NetSuite), inventory systems, and BI tools; comfortable standing up scalable processes and dashboards
Manager-coach who has led accounting teams (Controller + outsourced partners) and elevated the close cadence, controls, and reporting quality
Exceptional communicator with crisp storytelling and a bias for clarity, speed, and results
Bachelor's in Finance or Accounting required; MBA/CPA a plus
Benefits
Competitive pay, bonus, stock options, and 401(k) matching.
Paid time off includes vacation, sick days, volunteer days, and more.
All Cure employees receive a free Cure subscription.
Health, vision, and dental insurance.
$750/year in wellness stipends.
$800/year in social stipends.
We have team members on both EST and PST.
Company
CURE
Based in New York City, Cure Hydration is revolutionizing the functional beverage industry with premium Electrolyte Drink Mixes.
2-10 employees
Funding
Current Stage
Growth StageTotal Funding
$8.21MKey Investors
Lerer Hippeau
2024-09-09Series Unknown
2023-10-23Series B
2023-04-17Series A· $5.6M
Leadership Team
Lauren Picasso
CEO and Founder
Recent News
2025-10-15
Company data provided by crunchbase